US Bedding Market Size Likely to Surpass at a CAGR of 5.8% By 2033

As per the current market research conducted by the CMI Team, the US Bedding Market size is expected to record a CAGR of 5.8% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 19,271.6 Million. By 2033, the valuation is anticipated to reach USD 32,010.2 Million.

US Bedding Market: Growth Factors and Dynamics

• Rising Homeownership Rates: The steady increase in homeownership rates in the US drives demand for bedding products. As more individuals and families invest in residential properties, there is a corresponding need for quality bedding essentials such as sheets, pillows, and comforters.

• E-commerce Boom: The rapid growth of e-commerce platforms has transformed the bedding market in the US Consumers increasingly prefer the convenience of shopping online for bedding products, leading to a surge in online sales and a shift away from traditional brick-and-mortar retail channels.

• Focus on Sleep Health: With growing awareness of the importance of sleep for overall health and well-being, there is a heightened demand for bedding products that promote better sleep quality. This trend drives innovation in bedding materials and technologies designed to enhance comfort and support.

• Innovation in Materials: Advancements in textile technology have led to the development of innovative bedding materials such as moisture-wicking fabrics, temperature-regulating fibers, and hypoallergenic materials. These innovations cater to evolving consumer preferences for bedding that offers enhanced performance and durability.

• Changing Consumer Lifestyles: Shifts in consumer lifestyles, including an emphasis on wellness, sustainability, and luxury, influence purchasing decisions in the bedding market. Consumers seek bedding products that align with their values and preferences, driving demand for organic, eco-friendly, and premium-quality bedding options.

• Seasonal Variations: Seasonal factors such as weather patterns and holiday seasons impact the demand for bedding products in the US For example, there is typically higher demand for warm, cozy bedding during the winter months and lighter, breathable bedding during the summer months, leading to seasonal fluctuations in sales and marketing strategies.

• Home Décor Trends: Shifting home décor trends influence consumer preferences in the bedding market. Consumers seek bedding products that complement their overall interior design aesthetic, leading to demand for bedding sets with trendy colors, patterns, and textures that reflect contemporary design styles.

• Promotional Strategies: Marketing and promotional strategies employed by bedding manufacturers and retailers play a significant role in driving market growth. Sales events, discounts, bundle deals, and promotional campaigns capitalize on consumer demand and drive sales, especially during peak shopping periods such as holidays and seasonal sales events. Effective promotional strategies help attract customers and maintain market competitiveness.

US Bedding Market: Partnership and Acquisitions

• In 2023, Brooklinen expanded its presence by launching its inaugural Midwest store in Chicago’s West Loop neighbourhood. Teaming up once again with the design firm Office of Tangible Space, Brooklinen created a unique Chicago studio, further solidifying its commitment to offering quality bedding experiences across the US.

• In 2022, Milliken & Company, a global textile manufacturer, is set to expand its operations in Cherokee County with a $27.4 million investment, generating 75 new jobs. This expansion underscores the company’s commitment to growth and economic development in the region.

• In 2021, Tempur Sealy International, Inc. unveiled an expanded mattress portfolio featuring advanced technologies for improved support and durability. These include ultra-responsive coils, memory foams, and innovative breathable, cool-to-the-touch covers aimed at enhancing comfort and ensuring consumers stay cool during sleep.

Report Scope

US Bedding Market: COVID-19 Analysis

The COVID-19 pandemic has had a significant impact on the US Bedding Market, with the industry experiencing both positive and negative effects. Here are some of the key impacts:

• Supply Chain Disruptions: COVID-19 led to disruptions in global supply chains, impacting the availability of raw materials and manufacturing processes for bedding products. This resulted in production delays and shortages, affecting the supply of bedding products in the market.

• Shift in Consumer Spending: Economic uncertainty during the pandemic prompted changes in consumer spending habits. While there was a surge in demand for essential bedding products initially, consumer spending on non-essential items like luxury bedding declined as individuals prioritized essential purchases and budget-conscious spending.

• Pent-up Demand Release: As vaccination rates increase and economic conditions stabilize, pent-up demand for bedding products is expected to be released, driving a rebound in sales as consumers resume postponed purchases and invest in home improvement projects.

• E-commerce Growth: The accelerated shift towards online shopping during the pandemic is likely to continue, with e-commerce channels playing a vital role in the recovery of the bedding market. Retailers will invest in enhancing their online presence and improving the digital shopping experience to capitalize on this trend.

• Product Innovation: Manufacturers will focus on product innovation to meet evolving consumer preferences post-pandemic. This may include the development of bedding products with advanced features such as temperature regulation, moisture-wicking properties, and sustainable materials to cater to changing consumer needs.

• Promotional Strategies: To stimulate demand, retailers may implement promotional strategies such as discounts, bundle deals, and limited-time offers to incentivize consumers to make bedding purchases. Marketing campaigns focused on the importance of quality sleep and the role of bedding in promoting sleep health may also drive sales.

• Adaptation to New Trends: The pandemic has accelerated certain trends such as the demand for eco-friendly and sustainable bedding products, as well as increased interest in luxury bedding for home comfort. Companies that adapt to these emerging trends and consumer preferences will be better positioned for recovery and growth in the post-pandemic landscape.

In conclusion, the COVID-19 pandemic has had a mixed impact on the US Bedding Market, with some challenges and opportunities arising from the pandemic.

List of the prominent players in the US Bedding Market:

• Tempur Sealy International Inc.
• Serta Simmons Bedding LLC
• Sleep Number Corporation
• American Textile Company
• Pacific Coast Feather Company
• Hollander Sleep Products
• WestPoint Home LLC
• Downlite Bedding
• Malouf
• Berkshire Hathaway
• Brooklyn Bedding
• Parachute Home
• Boll & Branch
• Casper Sleep Inc.
• Tuft & Needle
• Others

The US Bedding Market is segmented as follows:

By Product Type

• Sheets
• Pillowcases
• Duvet Covers
• Comforters/Quilts
• Blankets/Throws
• Mattress Protectors
• Pillows
• Bedskirts
• Others

By Material

• Cotton
• Linen
• Silk
• Polyester
• Bamboo
• Microfiber
• Blends
• Others

By Price Range

• Luxury
• Mid-Range
• Economical

By Distribution Channel

• Online
• Offline