Global Under Eye Serum Market size was valued at USD 3.7 Billion in 2024 and is expected to reach USD 9.8 Billion by 2033, at a CAGR of 12.6% during the forecast period 2024 – 2033.

Under Eye Serum Market: Overview

Under-eye serums are designed to treat indications of aging around the delicate eye area. they often contain chemicals like retinol, caffeine, vitamins, and peptides and have a lightweight, fast-absorbing texture.

It is anticipated that the under-eye serum market will rise steadily shortly. one major factor driving this trend is customers’ growing concerns about aging symptoms like puffiness, fine wrinkles, and dark circles under the eyes. the market will also be helped by the rising demand for multipurpose eye care products that treat particular problems with substances including hyaluronic acid, peptide, and caffeine.

The availability of less expensive counter substitutes and consumer views of the high cost of natural and organic under-eye serums, however, also pose barriers to the market. reluctance may result from side effects of inexpensive items that are high in chemicals.

In the Asia Pacific area, where more women are entering the workforce, and adopting Western beauty standards will lead to expansion will be aided by innovative products that especially target dark circles.

Favourable demographics and rising personal care spending are propelling China and Japan to become the fastest-expanding regional markets. The thriving natural and organic personal care industry, in European countries will also offer opportunities for market growth.

By product type, the serum segment held the highest market share in 2023 and is expected to keep its dominance during the forecast period 2024-2033. Serums are more effective at treating conditions like dark circles, wrinkles, and sagging skin around the eyes because they are formulated with a higher concentration of active ingredients.

By distribution channel, the online distribution segment held the highest market share in 2023 and is expected to keep its dominance during the forecast period 2024-2033. The search results indicate that online retail is anticipated to have a leading position in the worldwide under eye serum market, in line with the changing preferences of consumer shopping.

By skin type, the combination skin segment held the highest market share in 2023 and is expected to keep its dominance during the forecast period 2024-2033.

Combination skin sector leads the under-eye serum market. Variations in oil production are common in combination skin, which can result in blocked pores and acne. Serum levels are regulated and blocked pores are avoided with the use of under-eye serums that balance oil production.

Asia Pacific rising disposable incomes, urbanization, and the expansion of the middle class, the beauty and skincare sector has seen tremendous growth. Customers are eager to spend money on high-quality skincare products, such as under-eye serums, as part of their beauty regimens in nations including South Korea, Japan, China, and India.

L’Oreal is a leading player in the under eye serum market. L’oreal emphasis on cutting-edge formulas and potent ingredients is in line with the expanding market for under-eye serums that address certain skin issues and yield noticeable outcomes.

Report Scope

Feature of the ReportDetails
Market Size in 2024USD 3.7 Billion
Projected Market Size in 2033USD 9.8 Billion
Market Size in 2023USD 3.6 Billion
CAGR Growth Rate12.6% CAGR
Base Year2023
Forecast Period2024-2033
Key SegmentBy Product Type, Skin Type, Distribution Channel and Region
Report CoverageRevenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional ScopeNorth America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying OptionsRequest tailored purchasing options to fulfil your requirements for research.

CMI has comprehensively analyzed the Global Under Eye Serum Market. The driving forces, restraints, challenges, opportunities, and key trends have been explained in depth to depict an in-depth scenario of the market. Segment wise market size and market share during the forecast period are duly addressed to portray the probable picture of this Global Under Eye Serum industry.

The competitive landscape includes key innovators, after market service providers, market giants as well as niche players are studied and analyzed extensively concerning their strengths, weaknesses as well as value addition prospects. In addition, this report covers key players profiling, market shares, mergers and acquisitions, consequent market fragmentation, new trends and dynamics in partnerships.

Global Under Eye Serum Market 2024–2033 (By Billion)

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List of the prominent players in the Under Eye Serum Market:

  • L’Oreal
  • Estee Lauder
  • Shiseido
  • Neutrogena
  • Olay
  • Clique
  • Lancôme
  • Kiehl’s
  • La Mer
  • Murad
  • Dermalogica
  • Biotherm
  • Clarins
  • Vichy
  • Dennis Gross Skincare
  • Tata Harper Skincare
  • Peter Thomas Roth
  • SkinCeuticals
  • Caudalie
  • Perricone
  • Others

The Under Eye Serum Market is segmented as follows:

By Product Type

  • Creams
  • Gels
  • Serums
  • Others

By Skin Type

  • Dry Skin
  • Oily Skin
  • Combination Skin
  • Normal Skin
  • Sensitive Skin

By Distribution Channel

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Online Retail
  • Others

Regional Coverage:

North America

  • U.S.
  • Canada
  • Mexico
  • Rest of North America

Europe

  • Germany
  • France
  • U.K.
  • Russia
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Taiwan
  • Rest of Asia Pacific

The Middle East & Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa

Latin America

  • Brazil
  • Argentina
  • Rest of Latin America