Global Sustainable Tourism Market Size Likely to Expand at a CAGR of 13.5% By 2033

As per the current market research conducted by the CMI Team, the global Sustainable Tourism Market size is expected to record a CAGR of 13.5% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 4 Trillion. By 2033, the valuation is anticipated to reach USD 13 Trillion.

Sustainable Tourism Market: Growth Factors and Dynamics

• Growing Awareness: More travelers learn about environmental issues and desire to travel responsibly. This is creating a greater demand for an eco-friendly mode of travel that minimizes harm to nature and the communities at large.

• Changing Consumer Preferences: The modern-day traveler prefers experiencing unique and meaningful events. They would look out for trips that impart cultural enrichment, wildlife protection, and community engagement, increasing the demand for sustainable tourism.

• Cultural Exchange: sustainable tourism encourages cultural exchange, wherein the traveler learns more and interacts much with community customs. It makes any travel experience richer and makes one appreciate cultures. For instance, some environmental challenges forcing tourists to adopt sustainable travel are climate change and loss of biodiversity. Such issues compel people to act immediately towards environmental protection through responsible tourism.

• Demand for Authenticity: Actual demand today in travels for authenticness connected with nature and the local community- Sustainable tourism delivers in this respect that there is a true interaction and even genuine adventure.

• Adaptation to Trends: The tourism sector is highly conducive to demonstrating adaptation to trends such as wellness travel and adventure tourism. Overall, sustainable practices are integrated into these trends and thus appeal to modern travelers.

Sustainable Tourism Market: Partnership and Acquisitions

• December 2022: The World Travel & Tourism Council (WTTC) partnered with UNWTO and the Sustainable Hospitality Alliance to promote biodiversity conservation in tourism. This collaboration aims to integrate biodiversity safeguards into tourism practices, enhancing sustainability across the industry.

Report Scope

Sustainable Tourism Market: COVID-19 Analysis

• Positive Impact: Sustainable tourism attracted renewed attention during the COVID-19 pandemic when travelers took mass action to reduce their damaging environmental footprint. There was also an emphasis on local and nature-based experiences due to travel restrictions and people realized the importance of using eco-friendly travel choices. The tourism enterprise used this time as a critical point to review its operations and plan ways to encourage and practice sustainable tourism sectors such as reduced waste and resources. As a result, companies have evolved their new offerings towards responsible travel that increase their attractiveness to ecologically-conscious consumers. Furthermore, the concern over health and safety led to various innovative approaches to sustainable practices, which would shape the industry positively and be far-reaching beyond the pandemic.

• Negative Impact: The COVID-19 pandemic greatly affected the tourism market, which is considered sustainable. It largely distorted the level of demand and revenues accruing during travel. Many tour operators suffered from cancellations and were forced to shut down due to lockdowns and travel bans. Consequently, this situation led to financial breakdowns for many firms that could not sustain operations when the going became tough. This pandemic also revealed vulnerabilities in the tourism industry, where many firms took long-term sustainability ventures backburner to ensure survival in the short term. From what was initially a seemingly green and cost-effective fad, this change impacted everything in the sustainability initiatives set in motion. Another aspect is that before the pandemic, well-visited ecotourism destinations were strained by over-tourism, so the halt in travel for a period raised an unlikely concern with the long-term sustainability of the ecosystems and their communities.

• Current Market Situation: The easing of travel restrictions and recovery in demand are gradually making sustainable tourism look like an industry rebounding. Consumers have made eco-friendly choices, which naturally has built much interest in sustainable practices. Against this backdrop, companies will continue modernizing their offerings, focusing more on local experiences and strictly on sustainability measures. There has been a recent trend towards outdoor and nature-based tourism, so travelers look for safer and less congested alternatives. The communities and the conservation organizations collaborate to contribute further to the effort. It seems like the market is already rebounding, but the challenges of inflation and the consumers’ sentiments are there. Overall, there is a positive side with the expectation of growth in the coming years since this industry shifts to a green economy and an understanding by its consumers of the concept.

List of the prominent players in the Sustainable Tourism Market:

• Bouteco
• Kind Traveler
• Responsible Travel
• Wild Frontiers Adventures Travel
• Wilderness Holding Limited
• Beyonder Experiences
• Undiscovered Mountains
• Gondwana Ecotours
• Row Adventures
• Natural Habitat Adventures
• Cheeseman’s Ecological Safaris
• Sustainable Travel International
• NATIVE TOURS Inc.
• Intrepid Group
• G Adventures
• Others

The Sustainable Tourism Market is segmented as follows:

By Type

• Ecological Tourism
• Eco-Tourism (Green Tourism)
• Soft Tourism
• Community Tourism

By Booking Channel

• Phone Booking
• Online Booking
• In-Person Booking

By Consumer Orientation

• Men
• Women

By Tourism Type

• Domestic
• International

By Tourist Type

• Independent Traveler
• Tour Group
• Package Traveler

Regional Coverage:

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Russia
• Italy
• Spain
• Netherlands
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Taiwan
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America