The Global Smart Fertility Tracker Market was valued at USD 203.11 million in 2025 and is expected to reach USD 448.84 million by 2034, at a CAGR of 9.21% during the forecast period 2025 – 2034.
Smart Fertility Tracker Market Overview
Smart fertility trackers are new tools designed to monitor physical indicators such as basal body temperature and hormone levels to predict ovulation. Women can use them to identify their fertile windows for family planning purposes.
The increasing prevalence of unplanned pregnancies has increased the demand for effective fertility tracking solutions. As women are more informed about fertility health, the benefits of reproductive trackers are recognized. This awareness creates a large market for these new devices.
Despite their benefits, adopting smart fertility trackers is an obstacle to concerns about data privacy and safety. Users are apprehensive about protecting personal health information shared with these devices, afraid of unauthorized access or misuse. Additionally, the absence of a standardized regulatory framework leads to anomalies in the quality and efficacy of the product and limits market growth.
Technological development in women’s health offers important opportunities for market growth. Innovations such as wearable devices and mobile applications have made fertility more accessible and user-friendly. For example, Samsung Electronics collaborated with Natural Cycles to add refined temperature-based menstrual cycle monitoring capabilities in the Galaxy Watch 5 series.
The global smart fertility market is segmented by type, technology, application, and region. By type, the wearable equipment segments dominated the market in 2024 and are expected to continue dominating during the forecast period.
The growing adoption of wearable equipment due to its convenience and constant data is expected to keep its dominance during the forecast period run by data monitoring capabilities. These devices, such as wristbands and smart rings, allow users to track their reproductive metrics without manual intervention.
This section is expected to maintain its leading position during the forecast period, in which products such as AVA bracelets follow the integration of technology and reproductive health monitoring.
The North American region dominated the smart fertility tracker market and was responsible for the level of awareness and the presence of major market players. The North America region is estimated to maintain its dominance in the forecast period, supported by constant technological innovations and an active approach to women’s health. For example, introducing apps such as Cases has increased women’s knowledge of reproductive health in North America.
The leading companies in the smart fertility tracker market are actively investing in research and development to introduce new features and attract comprehensive audiences. In October 2023, Fitbit launched a new feature in its wearable fitness trackers that allows women to monitor their fertility and menstrual cycle, providing real-time data through their mobile app.
Report Scope
| Feature of the Report | Details |
| Market Size in 2025 | USD 203.11 Million |
| Projected Market Size in 2034 | USD 448.84 Million |
| Market Size in 2024 | USD 185.98 Million |
| CAGR Growth Rate | 9.21% CAGR |
| Base Year | 2024 |
| Forecast Period | 2025-2034 |
| Key Segment | By Type, Technology, End User and Region |
| Report Coverage | Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends |
| Regional Scope | North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America |
| Buying Options | Request tailored purchasing options to fulfil your research requirements. |
CMI has comprehensively analyzed the Global Smart fertility tracker market. The drivers, restraints, challenges, opportunities, and key trends have been explained in depth to depict an in-depth scenario of the Smart fertility tracker market. Segment-wise market size and market share for Smart fertility trackers during the forecast period have been duly addressed to portray the probable picture of the Global Smart fertility tracker industry.
The competitive landscape, including key innovators, market giants, and niche players, is studied and analyzed extensively with respect to their strengths, weaknesses, and value-adding prospects. In addition, the report covers Smart fertility tracker key players’ profiling, market shares, mergers and acquisitions, consequent market fragmentation, and new trends and dynamics in partnerships.
List of the prominent players in the Smart Fertility Tracker Market:
- Ava AG
- Ava Science Inc.
- Fairhaven Health
- Inito
- Lady Technologies Inc.
- Ovatemp LLC
- Prima Temp
- Quanovate Tech Inc.
- Quanovate
- Raiing Medical Company
- Swiss Precision Diagnostics
- Tempdrop
- Valley Electronics AG
- vio HealthTech Limited
- Welltwigs
- YONO LABS
- Others
The Smart Fertility Tracker Market is segmented as follows:
By Type
- Wearable Devices
- Mobile Applications
- Diagnostic Kits
By Technology
- Basal Body Temperature Monitoring
- Ovulation Prediction
- Hormonal Monitoring
By End User
- Individual Consumers
- Healthcare Providers
- Fertility Clinics
Regional Coverage:
North America
- U.S.
- Canada
- Mexico
- Rest of North America
Europe
- Germany
- France
- U.K.
- Russia
- Italy
- Spain
- Netherlands
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- New Zealand
- Australia
- South Korea
- Taiwan
- Rest of Asia Pacific
The Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of the Middle East & Africa
Latin America
- Brazil
- Argentina
- Rest of Latin America