Global Shapewear Market Size Likely to Surpass at a CAGR of 5.1% By 2033

According to recent market research by the CMI Team, there will be a 5.1% CAGR in the size of the global shapewear market from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 4,748.6 Million, and in 2023 projected value at USD 4,518.2 Million. By 2033, the valuation is anticipated to reach USD 7,430.1 Million.

Shapewear Market: Growth Factors and Dynamics

• Rising Health and Fitness Awareness: There is a new trend on workout, exercises, body shaping and such trends require shapewear that people use to conduct their activities. The general populace is eager to receive products that shall serve their fitness fitness and personal gains offered by features such as posture control and muscle support thus expanding the market.
• Technological Advancements: Intermediate materials and components used in the construction of shapewear also improve the today’s shapewear by such characteristics as breathability, moisture transport, flexibility, among others, so there is an even greater demand among consumers. Using monolithic construction, developing an adjustable pattern, enhance the characteristics of the product, and take into account the physiological differences of consumers.
• E-commerce Growth: “Shapewear” has become more popular now with many retail outlets selling them online and many the features such as description, ratings, and virtual fitting enhance online experience. They also enhance market coverage since the brands can be obtained across the world, and since they are gained through store convenience and options variety.
• Influencer and Celebrity Endorsements: This realization also makes trends and popularity of the brands among customers as there are effective collaborates with influencers and celebrities. It has always been a success to have endorsement from lifestyle influencers to make consumers interested and even consume more for their shapewear brand.
• Expansion into Emerging Markets: Shapewear brands should look elsewhere outside the western world since consumers from the Asia-Pacific and Latin America regions have upgraded their spending capabilities; fashion sensitivity is also gradually excelling due to these enhancements. Products that shall support their fitness needs and personal gains provided by certain features like posture correction and muscle support thus boosting the market.

Shapewear Market: Partnership and Acquisitions

• In 2023, Amazon has launched hundreds of new shapewear styles at just $14. Options are pretty reasonable so users would find something to suit their needs be it body type or style.

Report Scope

Shapewear Market: COVID-19 Analysis

The COVID-19 pandemic has significantly impacted the Shapewear Market, with the industry experiencing both positive and negative effects. Here are some of the key impacts:

• Decline in Demand Due to Reduced Social Events: The outbreak of the COVID-19 pandemic affected festivities, weddings, parties and any form of congregation where consumers usually put on shapewear. Since the outbreak of the COVID-19 pandemic, people were forced to stay at home and lead rather more relaxed lives; therefore, there was a lesser call for shapewears as these garments enhance the shape of the human body during the periods of the lockdown.

• Shift to E-commerce and Digital Marketing: To cope with the pandemic, the companies in the shapewear market have stepped up the company’s e-commerce function and improved the website and other online promotion. The brands worked to enhance visibility of stores selling Apparel for Women & Girls through the Internet, plastic fitting rooms and elaborated size charts for purchases through the Internet. Such sophisticated approaches as; advertisements, specific social media promotions and the general development of Online Sales played an additional role in drawing more of the customers.

• Introduction of Comfortable and Versatile Products: As for the new customer demands during the COVID-19, the shapewear brands launched new more comfortable and casual wear suitable for daily use. There was a transition to building foundations for shapewear that wouldn’t just act as functional undergarments but would also provide comfort for use at home and going for simple errands. This entailed the creation of comfortable shapewear worn in the lounges and designed for leisure use.

• Health and Wellness Focus: Amid COVID-19 and the focus on health, companies expanded their messages and talked about the health benefits of shapewear. Posture support shapewear, enhanced circulation shapewear and muscle compression shapewear was fashion forward. These health benefits were advertised in marketing campaigns and made shapewear appeal to the new health conscious and pandemic-prolonged lifestyle.

• Innovative and Sustainable Materials: In the recovery stage shapewear brands extended their research and experimentation on product innovation and sustainable fibers appealing to sustainability-oriented consumers. The popularity of the fabrics and green manufacturing techniques fitted into the current fashion awareness on environmental conservation. While brands that placed focus regarding sustainability were able to establish competitive advantage that would capture more consumers as well as retaining the existing ones.

In conclusion, the COVID-19 pandemic has had a mixed impact on the Shapewear Market, with some challenges and opportunities arising from the pandemic.

List of the prominent players in the Shapewear Market:

• Spanx Inc.
• Triumph International
• Hanesbrands Inc.
• Wacoal Holdings Corp.
• Jockey International Inc.
• Leonisa S.A.
• Ann Chery Fajas USA LLC
• SKIMS
• Wolford AG
• Soma Intimates (a division of Chico’s FAS Inc.)
• Miraclesuit (a division of A&H Sportswear Co. Inc.)
• Cosabella
• Commando (a division of Her Look Enterprises LLC)
• Vedette Shapewear
• Shapermint (a division of Trafilea Group)
• Others

The Shapewear Market is segmented as follows:

By Product Type

• Shaping Briefs
• Shaping Shorts
• Shaping Tops
• Shaping Leggings

By Control Level

• Light Control
• Medium Control
• Firm Control
• Extra Firm Control

By Gender

• Women
• Men

Regional Coverage:

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Russia
• Italy
• Spain
• Netherlands
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Taiwan
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America