Global Shapewear Market Size Likely to Surpass at a CAGR of 5.1% By 2033

According to recent market research by the CMI Team, there will be a 5.1% CAGR in the size of the global shapewear market from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 4,748.6 Million, and in 2023 projected value at USD 4,518.2 Million. By 2033, the valuation is anticipated to reach USD 7,430.1 Million.

Shapewear Market: Growth Factors and Dynamics

• Rising Health and Fitness Awareness: There is a new trend in workouts, exercises, and body shaping, and such trends require shapewear that people wear to conduct their activities. The general populace is eager to receive products to serve their fitness and personal gains, offering features such as posture control and muscle support, thus expanding the market.

• Technological Advancements: Intermediate materials and components used in the construction of shapewear also improve today’s shapewear through characteristics such as breathability, moisture transport, and flexibility, among others, so there is an even greater demand among consumers. Using monolithic construction, developing an adjustable pattern enhances the product’s characteristics and considers consumers’ physiological differences.

• E-commerce Growth: “Shapewear” has become more popular, with many retail outlets selling it online. Features like description, ratings, and virtual fitting enhance the online experience. They also enhance market coverage since the brands can be obtained worldwide through convenience and various options.

• Influencer and Celebrity Endorsements: This realization also increases the popularity of brands among customers as there are effective collaborations with influencers and celebrities. Having endorsements from lifestyle influencers has always been a success in making consumers interested in and even consume more of their shapewear brand.

• Expansion into Emerging Markets: Shapewear brands should look elsewhere outside the Western world since consumers from the Asia-Pacific and Latin America regions have upgraded their spending capabilities; fashion sensitivity is also gradually excelling due to these enhancements. Products that support their fitness needs and personal gains, provided by certain features like posture correction and muscle support, thus boost the market.

Shapewear Market: Partnership and Acquisitions

• In 2023, Amazon launched hundreds of new shapewear styles at just $14. The options are pretty reasonable, so users will find something to suit their needs, regardless of body type or style.

Report Scope

Shapewear Market: COVID-19 Analysis

The COVID-19 pandemic has significantly impacted the Shapewear Market, with the industry experiencing both positive and negative effects. Here are some of the key impacts:

• Decline in Demand Due to Reduced Social Events: The outbreak of the COVID-19 pandemic affected festivities, weddings, parties and any form of congregation where consumers usually put on shapewear. Since the outbreak of the COVID-19 pandemic, people have been forced to stay at home and lead rather more relaxed lives; therefore, there was a lesser call for shapewear as these garments enhance the shape of the human body during the periods of the lockdown.

• Disrupted Supply Chains and Manufacturing: The COVID-19 crisis led to numerous disruptions to supply chains and production worldwide, impacting the manufacture and supply of shapewear. Factory shutdowns, labor shortages, and automotive issues disrupted and restrained the brief supply chain and inventory of shapewear. Moreover, there were symptoms of distress in many retailers, which also led to a stop in coming up with new products and campaigns.

• Shift to E-commerce and Digital Marketing: To cope with the pandemic, companies in the shapewear market have stepped up their e-commerce function and improved their websites and other online promotions. The brands worked to enhance the visibility of stores selling Apparel for Women and girls through the Internet, plastic fitting rooms, and elaborated size charts for online purchases. Such sophisticated approaches as advertisements, specific social media promotions, and the general development of Online Sales played an additional role in drawing more customers.

• Introduction of Comfortable and Versatile Products: To meet the new customer demands during COVID-19, the shapewear brands launched new, more comfortable, casual wear suitable for daily use. There was a transition to building foundations for shapewear that wouldn’t just act as functional undergarments and provide comfort for use at home and doing simple errands. This entailed the creation of comfortable shapewear worn in the lounges and designed for leisure use.

• Health and Wellness Focus: Amid COVID-19 and the focus on health, companies expanded their messages and talked about the health benefits of shapewear. Posture support, enhanced circulation, and muscle compression shapewear were fashion forward. These health benefits were advertised in marketing campaigns, making shapewear appeal to the new health-conscious and pandemic-prolonged lifestyle.

• Innovative and Sustainable Materials: In recovery, shapewear brands extended their research and experimentation on product innovation and sustainable fibers, appealing to sustainability-oriented consumers. The popularity of the fabrics and green manufacturing techniques fits into the current fashion awareness of environmental conservation. Brands focused on sustainability established a competitive advantage that would capture more consumers and retain the existing ones.

In conclusion, the COVID-19 pandemic has had a mixed impact on the Shapewear Market, with some challenges and opportunities arising from the pandemic.

List of the prominent players in the Shapewear Market:

• Spanx Inc.
• Triumph International
• Hanesbrands Inc.
• Wacoal Holdings Corp.
• Jockey International Inc.
• Leonisa S.A.
• Ann Chery Fajas USA LLC
• SKIMS
• Wolford AG
• Soma Intimates (a division of Chico’s FAS Inc.)
• Miraclesuit (a division of A&H Sportswear Co. Inc.)
• Cosabella
• Commando (a division of Her Look Enterprises LLC)
• Vedette Shapewear
• Shapermint (a division of Trafilea Group)
• Others

The Shapewear Market is segmented as follows:

By Product Type

• Shaping Briefs
• Shaping Shorts
• Shaping Tops
• Shaping Leggings

By Control Level

• Light Control
• Medium Control
• Firm Control
• Extra Firm Control

By Gender

• Women
• Men

Regional Coverage:

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Russia
• Italy
• Spain
• Netherlands
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Taiwan
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America