Global School Supplies Market Size Likely to Expand at a CAGR of 5.4% By 2033

According to current market research conducted by the CMI Team, the global School Supplies Market is expected to record a CAGR of 5.4% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 118.6 Billion. By 2033, the valuation is anticipated to reach USD 190.4 Billion.

School Supplies Market: Growth Factors and Dynamics

• Increased Enrolment in Educational Institutions: An increase in population, especially in student population across K-12 schools and post-secondary institutions, increases school stationary demand. This has been due to population increases and changes in the education sector, resulting in high demand for basic commodities and educational requirements at different learning institutions.

• Rising Trend of Back-to-School Shopping: The annual touch point is an important market driver because it influences families’ shopping as they prepare for the academic year. This period comes with bulk sales of items such as stationery products, technologies, and many other products, perhaps emanating from promotions and schools.

• Technological Advancements: As classrooms use tablets, laptops, interactive whiteboards, and other gadgets, school supplies related to these gadgets also increase in demand. The market is being driven by new features in educational technologies and other tools used in learning institutions as schools and students continue straining to get new technological gadgets.

• Expansion of E-Commerce: Over the years, it has also become easier for consumers to access the supplies they need through online retail platforms that sell everything from clothing to stationery. Competitive prices, reviews, and the availability of niche products have led to the market’s growth through e-commerce.

• Increased Focus on Eco-Friendly Products: Increasing awareness of friendly practices creates the need to use environmentally friendly stationery like recycled paper, raw materials allowed to decompose, and environmentally friendly packaging materials. People and organizations are becoming more conscious about consumption, affecting markets’ adaptation to green products, especially in education.

• Government and Educational Initiatives: Government-funded policies and educational schemes that issue or distribute free school materials to needy students keep market growth afloat. Such efforts, combined with school supplies collection and funding for additional educational materials, make the latter more conveniently available, creating a higher demand for various school supplies.

• Customization and Personalized Products: Increased demand for customized products such as monogram bags, custom-made school bags, and colour-coordinated notebooks is boosting the market growth. There is a shift in trends, where parents and students are looking for products that differentiate them from the rest, hence the branding trend.

School Supplies Market: Partnership and Acquisitions

• In 2024, Rubbermaid® has partnered with Olympic Gold Medalist Shawn Johnson East and former NFL player Andrew East to demonstrate the superior performance of its Brilliance™ collection. This collaboration highlights Rubbermaid Brilliance® food storage’s four times better protection than generic containers.

• In 2022, Yoobi partnered with Toysmith for an exclusive distribution agreement, expanding Yoobi’s mission to provide school supplies to needy children. Toysmith will now distribute Yoobi products across North American retail and e-commerce channels, with continuous new product launches throughout the year.

Report Scope

School Supplies Market: COVID-19 Analysis

The COVID-19 pandemic has significantly impacted the School Supplies Market, with the industry experiencing both positive and negative effects. Here are some of the key impacts:

• Disruption in Supply Chains: The pandemic caused significant disruptions in global supply chains, leading to shortages of raw materials and delays in the production and distribution of school supplies. This affected the availability and timely delivery of essential items.

• Shift to Remote Learning: With schools transitioning to remote learning, the demand for traditional school supplies like notebooks and stationery declined. Instead, there was a surge in demand for technology-related supplies, such as laptops, tablets, and online learning tools.

• Increased Investment in Technology: As schools and students adapted to hybrid and remote learning models, demand for educational technology and digital learning tools rose. This shift spurred investment in technology-related school supplies and accessories, driving the market recovery.

• Return to In-Person Learning: As restrictions eased, the gradual return to in-person classes led to a resurgence in demand for traditional school supplies. The back-to-school season saw a rebound in stationery purchases, backpacks, and other essentials.

• Strengthening of E-Commerce Channels: The pandemic accelerated the growth of online shopping for school supplies as consumers sought convenience and safety. Enhanced e-commerce platforms and digital payment options facilitated a smooth transition and contributed to market recovery.

• Adaptation of Supply Chains: Manufacturers and retailers adjusted their supply chains to mitigate future disruptions, such as increasing inventory levels and diversifying suppliers. These adaptations helped ensure a more resilient supply chain and improved product availability.

• Focus on Health and Safety Supplies: There was a heightened focus on school health and safety supplies, such as sanitizers and masks. This increased demand for these products contributed to market recovery as schools prepared for a safer return to in-person learning.

In conclusion, the COVID-19 pandemic has had a mixed impact on the School Supplies Market, with some challenges and opportunities arising from it.

List of the prominent players in the School Supplies Market:

• Staples Inc.
• Office Depot Inc.
• Walmart Inc.
• Target Corporation
• Amazon .com Inc.
• BIC Group
• Newell Brands Inc.
• Pilot Corporation
• Sanford
• Crayola LLC
• Gartner Studios
• Mead Westvaco Corporation
• Hampton Inn
• Koh-I-Noor Hardtmuth
• Elmer’s Products Inc.
• Others

The School Supplies Market is segmented as follows:

By Product Type

• Stationery
  • Pens & Pencils
  • Notebooks & Paper
  • Erasers & Sharpeners
  • Highlighters & Markers
• Art Supplies
  • Crayons & Colored Pencils
  • Paints & Brushes
  • Sketchbooks & Drawing Pads
• Office Supplies
  • Binders & Folders
  • Calculators
  • Rulers & Compasses
• Backpacks & Bags
  • Backpacks
  • Lunch Bags
  • Pencil Cases
• Technology
  • Tablets & Laptops
  • USB Drives
  • Headphones
• Miscellaneous
  • Glue & Tape
  • Scissors
  • Storage Solutions
• Others

By End Users

• Kindergarten
• Mid-School
• High School

By Distribution Channel

• Online Retailers
• Specialty Stores
• Supermarkets & Hypermarkets
• Stationery Stores
• Others

Regional Coverage:

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Russia
• Italy
• Spain
• Netherlands
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Taiwan
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America