Global School Supplies Market Size Likely to Expand at a CAGR of 5.4% By 2033

As per the current market research conducted by the CMI Team, the global School Supplies Market size is expected to record a CAGR of 5.4% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 118.6 Billion. By 2033, the valuation is anticipated to reach USD 190.4 Billion.

School Supplies Market: Growth Factors and Dynamics

• Increased Enrolment in Educational Institutions: An increase in population especially in student population across K-12 schools and post-secondary institutions increases school stationary demand. This has been due to population increase and changes in the education sector resulting in high demand for basic commodities and educational requirements at different learning institutions.

• Rising Trend of Back-to-School Shopping: Annual back to school shopping touch point is an important market driver because it influences families’ shopping as they prepare for the academic year. This period comes with bulk sales of items such as stationery products, technologies and lots of other products perhaps emanating from promotions and schools.

• Technological Advancements: With classroom use of tablets, laptops, interactive whiteboards and other gadgets school supplies related to these gadgets also increase its demand. The market is being driven by new features into educational technologies and other tools used in learning institutions as schools and students keep on straining to get the new technological gadgets.

• Expansion of E-Commerce: Over the years it has also become easier for consumers to access the supplies they need through online retail platforms that range from clothing to stationery. Here, Competitive prices, reviews, and availability of niche products lead to the growth of the market through the growth of e-commerce.

• Increased Focus on Eco-Friendly Products: Increasing awareness of friendly practices is creating the need to use environmentally-friendly stationery like recycled paper, raw materials that can be allowed to decompose and environmentally friendly packaging materials. People and organizations are becoming more conscious about their consumption and this is affecting markets to adapt to green products, especially in the education sector.

• Government and Educational Initiatives: Government funded policies and educational schemes that issue or distribute free school materials to needy students keep market growth afloat. Such efforts combined with school supplies’ collection and funding for additional educational materials make the latter more conveniently available and therefore create a higher demand for a variety of supplies for school.

• Customization and Personalized Products: Increased demand for customized products such as monogram bags and custom-made school bags, colour coordinated notebooks is boosting the market growth. There is a shift of trend where parents and students are looking for products that differentiate them from the rest, hence the trend of branding.

School Supplies Market: Partnership and Acquisitions

• In 2024, Rubbermaid® has partnered with Olympic Gold Medalist Shawn Johnson East and former NFL player Andrew East to demonstrate the superior performance of its Brilliance™ collection. This collaboration highlights Rubbermaid Brilliance® food storage’s four times better protection compared to generic containers.

• In 2022, Yoobi partnered with Toysmith for an exclusive distribution agreement, expanding Yoobi’s mission to provide school supplies to children in need. Toysmith will now distribute Yoobi products across North American retail and e-commerce channels, with continuous new product launches throughout the year.

Report Scope

School Supplies Market: COVID-19 Analysis

The COVID-19 pandemic has significantly impacted the School Supplies Market, with the industry experiencing both positive and negative effects. Here are some of the key impacts:

• Disruption in Supply Chains: The pandemic caused significant disruptions in global supply chains, leading to shortages of raw materials and delays in the production and distribution of school supplies. This affected the availability and timely delivery of essential items.

• Shift to Remote Learning: With schools transitioning to remote learning, the demand for traditional school supplies like notebooks and stationery declined. Instead, there was a surge in demand for technology-related supplies, such as laptops, tablets, and online learning tools.

• Increased Investment in Technology: As schools and students adapted to hybrid and remote learning models, there was a rise in demand for educational technology and digital learning tools. This shift spurred investment in technology-related school supplies and accessories, driving the market recovery.

• Return to In-Person Learning: The gradual return to in-person classes as restrictions eased led to a resurgence in demand for traditional school supplies. The back-to-school season saw a rebound in purchases of stationery, backpacks, and other essentials.

• Strengthening of E-Commerce Channels: The pandemic accelerated the growth of online shopping for school supplies, as consumers sought convenience and safety. Enhanced e-commerce platforms and digital payment options facilitated a smooth transition and contributed to market recovery.

• Adaptation of Supply Chains: Manufacturers and retailers adjusted their supply chains to mitigate future disruptions, such as increasing inventory levels and diversifying suppliers. These adaptations helped ensure a more resilient supply chain and improved availability of products.

• Focus on Health and Safety Supplies: There was a heightened focus on health and safety supplies, such as sanitizers and masks, for schools. This led to an increase in demand for these products, contributing to market recovery as schools prepared for a safer return to in-person learning.

In conclusion, the COVID-19 pandemic has had a mixed impact on the School Supplies Market, with some challenges and opportunities arising from the pandemic in the market.

List of the prominent players in the School Supplies Market:

• Staples Inc.
• Office Depot Inc.
• Walmart Inc.
• Target Corporation
• Amazon .com Inc.
• BIC Group
• Newell Brands Inc.
• Pilot Corporation
• Sanford
• Crayola LLC
• Gartner Studios
• Mead Westvaco Corporation
• Hampton Inn
• Koh-I-Noor Hardtmuth
• Elmer’s Products Inc.
• Others

The School Supplies Market is segmented as follows:

By Product Type

• Stationery
  • Pens & Pencils
  • Notebooks & Paper
  • Erasers & Sharpeners
  • Highlighters & Markers
• Art Supplies
  • Crayons & Colored Pencils
  • Paints & Brushes
  • Sketchbooks & Drawing Pads
• Office Supplies
  • Binders & Folders
  • Calculators
  • Rulers & Compasses
• Backpacks & Bags
  • Backpacks
  • Lunch Bags
  • Pencil Cases
• Technology
  • Tablets & Laptops
  • USB Drives
  • Headphones
• Miscellaneous
  • Glue & Tape
  • Scissors
  • Storage Solutions
• Others

By End Users

• Kindergarten
• Mid-School
• High School

By Distribution Channel

• Online Retailers
• Specialty Stores
• Supermarkets & Hypermarkets
• Stationery Stores
• Others

Regional Coverage:

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Russia
• Italy
• Spain
• Netherlands
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Taiwan
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America