As per the current market research conducted by the CMI Team, the global Plus Size Clothing Market size is expected to record a CAGR of 4.5% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 309 Billion. By 2033, the valuation is anticipated to reach USD 480 Billion.
Plus Size Clothing Market: Overview
According to industry experts at CMI, plus size clothing is clothes designed for the plus size population to wear. The expansion of the plus size population drives the industry growth of plus size clothing over the analysis period. The plus size population is directly connected to unhealthy lifestyles, eating habits, lack of physical activities and others.
Moreover, the key market players’ increasing product portfolio and collaboration with e-commerce giants drive market growth. Furthermore, the rising demand for body positivity and inclusivity flourishes the market expansion. Nevertheless, social media influence is another important variable for the plus-size clothes market. However, problems like low stock, negative social perception, and body stigma hinder market penetration.
Plus Size Clothing Market: Growth Factors and Dynamics
Body positivity and inclusivity trends
The fashion industry is growing because of the recognition of potential opportunities for diversity and body positivity, which influence the target sector to grow rapidly. Brands and retailers are offering a wider spectrum of designs, sizes and colors to attract consumers due to the customer demand for social representation and trendy fashion.
The proliferation of social media and body-positive initiatives, which promote greater acceptance of various body shapes and sizes, fuel this trend. According to the U.S. Census Bureau, approximately 40% of American people are obese, which has increased demand for plus size clothing.
Growing e-commerce industry
The growing e-commerce industry had a significant impact on the plus-size clothing sector. These platforms allow consumers to choose from a wide selection of clothing in terms of styles and sizes. Compared to traditional businesses, these platforms offer a variety of clothes, including brands, styles, prices, and more.
Advances in online shopping technologies, such as virtual fitting rooms and size guides, have accelerated this change by improving the purchasing experience for plus-size customers. According to Eurostat data, nearly 50% of adults in EU countries are overweight or obese. This demographic trend contributes to the growth of the plus size clothing market in Europe, as brands and retailers adjust to fulfil the needs of a bigger client base.
Negative perception and lack of representation in high-end fashion
Despite societal acceptance and advancements, body size can still be a major barrier to the expansion of the market since plus size customers may be uncomfortable while shopping in establishments because they do not prioritize body positivity and inclusivity. Additionally, the luxury clothing sector has a very few inclusive sizing options, limiting access to luxury clothes. This exclusion diminishes market potential.
Report Scope
Feature of the Report | Details |
Market Size in 2024 | USD 309 Billion |
Projected Market Size in 2033 | USD 480 Billion |
Market Size in 2023 | USD 305 Billion |
CAGR Growth Rate | 4.5% CAGR |
Base Year | 2023 |
Forecast Period | 2024-2033 |
Key Segment | By Product, Gender, Age Group, Pricing and Region |
Report Coverage | Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends |
Regional Scope | North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America |
Buying Options | Request tailored purchasing options to fulfil your requirements for research. |
Plus Size Clothing Market: New Launches and Acquisitions
- In February 2024, Pantaloons launched the ‘Honey Curvytude’ segment for a women’s plus size clothing range.
List of the prominent players in the Plus Size Clothing Market:
- MANGO
- Hennes & Mauritz AB
- F21 IPCo LLC
- Nike Inc.
- Adidas America Inc.
- Puma SE
- Lane Bryant
- RALPH LAUREN MEDIA LLC
- ASOS
- Ashley Stewart
- Others
The Plus Size Clothing Market is segmented as follows:
By Product
- Casual
- Sportswear
- Inner Wear
- Ethnic Wear
- Formal
- Night Wear
- Others
By Gender
- Women
- Men
- Children
By Age Group
- Below 15
- 16 to 59
- 60 & Above
By Pricing
- Mass
- Premium
- Luxury
Regional Coverage:
North America
- U.S.
- Canada
- Mexico
- Rest of North America
Europe
- Germany
- France
- U.K.
- Russia
- Italy
- Spain
- Netherlands
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- New Zealand
- Australia
- South Korea
- Taiwan
- Rest of Asia Pacific
The Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of the Middle East & Africa
Latin America
- Brazil
- Argentina
- Rest of Latin America