North America Baby Infant Formula Market Size Likely to Grow at a CAGR of 7.9% By 2033

As per the current market research conducted by CMI Team, the North America Baby Infant Formula Market size is expected to record a CAGR of 7.9% from 2023 to 2032. In 2023, the market size is projected to reach a valuation of USD 6.2 Billion. By 2032, the valuation is anticipated to reach USD 12.3 Billion.

North America Baby Infant Formula Market: Growth Factors and Dynamics

• Increasing Awareness and Demand for Infant Nutrition: The North America baby infant formula market has experienced growth due to rising awareness among parents regarding the importance of proper infant nutrition. As more parents become informed about the nutritional benefits of formula feeding and its convenience, the demand for baby infant formula has increased.

• Changing Lifestyles and Working Mothers: The changing lifestyles and the increasing number of working mothers in North America have contributed to the growth of the baby infant formula market. Formula feeding provides a practical solution for mothers who are balancing work and parenting responsibilities, as it allows for easier feeding and greater flexibility.

• Technological Advancements in Formula Production: Advances in technology and production processes have played a crucial role in the growth of the baby infant formula market. Continuous innovation in formula composition, packaging, and manufacturing processes has led to developing high-quality and nutritionally advanced products, attracting more consumers.

• Rising Disposable Income and Urbanization: The region’s increasing disposable income and urbanization have positively impacted the baby infant formula market. As more families move to urban areas and experience improved economic conditions, they are more likely to opt for commercially available infant formula, which is often perceived as a convenient and reliable alternative to homemade baby food.

• Focus on Premium and Specialty Products: The market has seen a trend towards premium and specialty infant formula products, such as organic, hypoallergenic, and fortified formulas. Consumers are willing to invest in products that offer additional health benefits, contributing to the overall growth of the market and encouraging manufacturers to diversify their product offerings.

• Stringent Regulatory Standards and Quality Assurance: Stringent regulatory standards and quality assurance measures in North America have contributed to the growth of the baby infant formula market. Consumers in the region place a high value on product safety and quality, and manufacturers have responded by investing in research and development to meet and exceed regulatory requirements, thereby gaining consumers’ trust.

North America Baby Infant Formula Market: Partnership and Acquisitions

• In 2021, Danone S.A. introduced a dairy and plants blend baby formula, catering to consumer demands for options suitable for vegetarian, flexitarian, and plant-based diets. This innovative product aligns with evolving dietary preferences while ensuring it meets the specific nutritional needs of infants.

• In 2021, 108LABS unveiled Colostrupedis, an animal-free infant formula, harnessing cell-grown breast milk molecules through human breast cell agriculture. This innovative formula is designed to extensively neutralize human-secreted antibodies, reflecting a cutting-edge approach to infant nutrition with a focus on mimicking natural breast milk.

Report Scope

North America Baby Infant Formula Market: COVID-19 Analysis

The COVID-19 pandemic has had a significant impact on the North America Baby Infant Formula Market, with the industry experiencing both positive and negative effects. Here are some of the key impacts:

• Supply Chain Disruptions: The COVID-19 pandemic led to disruptions in global supply chains, impacting the availability of raw materials and the manufacturing process for baby infant formula. Restrictions on transportation and trade posed challenges for manufacturers in maintaining a consistent supply, which, in turn, affected the market.

• Consumer Stockpiling and Short-Term Demand Fluctuations: During the initial phases of the pandemic, there was a surge in consumer stockpiling of essential goods, including baby infant formula. This sudden increase in demand led to short-term fluctuations in the market as manufacturers worked to meet the unexpected surge, while later facing challenges when the stockpiling phase subsided.

• Shift in Purchasing Channels: The closure of physical retail outlets and lockdown measures led to a significant shift in consumer purchasing channels. E-commerce platforms gained prominence as consumers turned to online shopping for baby products. This shift altered the distribution dynamics of the baby infant formula market, impacting traditional retail channels.

• E-commerce Expansion and Digital Marketing: To adapt to the changing consumer behavior, manufacturers in the baby infant formula market invested in expanding their presence on e-commerce platforms. Additionally, digital marketing strategies were employed to reach and engage with consumers directly, providing information and promotions to encourage online purchasing.

• Focus on Product Innovation and Diversification: To regain consumer interest and loyalty, companies in the baby infant formula market emphasized product innovation and diversification. This included the introduction of new formulations, organic and specialty products, and improved packaging to meet evolving consumer preferences and address health-related concerns.

• Enhanced Health and Safety Measures: In response to heightened consumer concerns about health and safety during the pandemic, manufacturers implemented enhanced safety measures in their production processes. Transparent communication about these measures reassured consumers and helped rebuild trust in the safety and reliability of baby infant formula products.

• Strategic Alliances and Collaborations: Some companies formed strategic alliances and collaborations to strengthen their position in the market. This included partnerships with online retailers, logistics providers, and even collaborations with healthcare professionals to emphasize the nutritional benefits of their products, boosting consumer confidence.

In conclusion, the COVID-19 pandemic has had a mixed impact on the North America Baby Infant Formula Market, with some challenges and opportunities arising from the pandemic.

List of the prominent players in the North America Baby Infant Formula Market:

• Nestlé S.A.
• Danone S.A.
• Abbott Laboratories
• Mead Johnson Nutrition Company
• FrieslandCampina
• Perrigo Company plc
• The Kraft Heinz Company
• Hain Celestial Group Inc.
• Beingmate Baby & Child Food Co. Ltd.
• Baby Gourmet Foods Inc.
• Arla Foods Amba
• Hero Group
• Pinnacle Foods Inc.
• Nature’s One Inc.
• Plum Organics
• Others

The North America Baby Infant Formula Market is segmented as follows:

By Ingredient

• Carbohydrate
• Fat
• Protein
• Minerals
• Other Vitamins
• Vit D
• Iron
• General Vitamins (A, C, E, B1, B2)
• DHA (Omega 3),
• Lactose
• Minerals (calcium, zinc, magnesium)
• Probiotics
• Prebiotics
• Sodium
• ARA (Omega 6)
• HMO
• Lactoferrin
• MFGM
• Taurine
• Nucleotides
• SN2
• OPN

By Health Requirement

• Immunity
• Digestion
• Physical growth
• Brain Health
• Eye Health
• Mental health
• Allergy
• Bones & Joints

By Formula Type

• Infant Milk
• Follow on
• Specialty Formula
• Growing Up Formula

Regional Coverage:

North America

• U.S.
• Canada
• Mexico
• Rest of North America