Indian Tea Market Size Likely to Grow at a CAGR of 4.19% By 2033

Indian Tea Market size was valued at USD 11,702.3 Million in 2024 and is expected to reach USD 17,934.1 Million by 2033, at a CAGR of 4.19% during the forecast period 2024 – 2033.

Indian Tea Market: Overview

Tea, is derived from the Camellia sinensis plant. It is largely consumed in India. The market dynamics are influenced by various factors, including drivers, restraints, and opportunities.

One of the primary drivers of the Indian tea market is the growing health consciousness among consumers. With an increasing awareness of the health benefits associated with tea consumption, particularly green tea and herbal infusions, there has been a surge in demand.

Tea is perceived as a healthier alternative to carbonated drinks, and its antioxidant properties are appealing to health-conscious consumers. The production of green tea in India has been steadily increasing, reflecting this trend.

India’s tea industry also benefits from expanding export opportunities. The country’s favorable climate and diverse geography allow for the cultivation of various tea varieties, catering to different tastes and preferences worldwide. Specialty teas such as Darjeeling, Assam, and Nilgiri teas are in high demand in international markets. India exported over 240 million kilograms of tea in the fiscal year 2020-21, highlighting the significant export potential of the Indian tea market.

However, the market faces challenges in sustainability and quality maintenance. Issues such as soil erosion, climate change, and pest infestations threaten tea cultivation in India. Ensuring fair labor practices and adhering to environmental regulations add to production costs, impacting profit margins. Maintaining quality amidst these challenges remains a pressing concern for tea producers, affecting their competitiveness in the global market.

Additionally, the Indian tea market faces stiff competition from alternative beverages such as coffee, fruit juices, and energy drinks. Changing consumer preferences, particularly among the younger demographic, pose a challenge to traditional tea consumption patterns. Multinational beverage companies’ aggressive marketing strategies intensify competition, prompting tea producers to innovate and diversify their product offerings.

Despite these challenges, the Indian tea market presents significant opportunities, particularly in the rising demand for organic and specialty teas. Driven by health consciousness and an inclination towards premium quality products, consumers are increasingly preferring organic and specialty teas. By leveraging its diverse tea-growing regions and emphasizing sustainable cultivation practices, India can tap into this lucrative market both domestically and internationally.

The rapid growth of e-commerce platforms also presents a significant opportunity for the Indian tea market. Online retailing offers convenience, variety, and accessibility to consumers, particularly in urban areas where e-commerce penetration is high.

The online sale of tea has been steadily increasing, with consumers opting for doorstep delivery, wider product variety, and attractive discounts offered by online retailers. Tea producers can enhance their market presence and cater to evolving consumer preferences efficiently by leveraging digital marketing strategies and partnering with e-commerce platforms.

The Indian tea market exhibits diverse regional dynamics, reflecting unique consumption patterns, preferences, and production landscapes. Northern regions like Assam and Darjeeling emphasize orthodox tea production, catering primarily to discerning domestic and international markets. Southern regions like West Bengal and Tamil Nadu focus on both CTC and orthodox varieties, supplying a substantial portion of India’s domestic tea consumption. Emerging contenders in the tea industry, such as Bihar and Tripura, are increasing production and enhancing quality to compete nationally and globally.

Report Scope

CMI has comprehensively analyzed India Tea market. The driving forces, restraints, challenges, opportunities, and key trends have been explained in depth to depict an in-depth scenario of the market. Segment wise market size and market share during the forecast period are duly addressed to portray the probable picture of this India Tea industry.

The competitive landscape includes key innovators, after market service providers, market giants as well as niche players which were studied and analyzed extensively concerning their strengths, weaknesses as well as value addition prospects. In addition, the Report covers key players profiling, market shares, mergers and acquisitions, consequent market fragmentation, new trends and dynamics in partnerships, and emerging business models.

List of the prominent players in the Indian Tea Market:

• Amar Tea Pvt. Ltd
• Assam Company India Limited
• Brooke Bond Taj Mahal
• Darjeeling Tea Boutique
• Girnar Chaayos
• Goodricke Group Limited
• Hindustan Unilever Limited (HUL)
• Jayshree Tea & Industries Ltd
• Lipton
• Makaibari Tea Estate
• Marvel Group
• McLeod Russel India Ltd
• Organic India
• Pataka Group of Companies
• Patanjali Ayurved Limited
• R. Twining and Company Limited.
• Ramesh Tea Traders
• Rossell India Ltd.
• Society Tea
• Tata Consumer Products Limited
• Teabox
• Tetley
• Typhoo Tea
• Vahdam Teas
• Wagh Bakri Tea Group
• Others

These key players are adopting various organic and inorganic growth strategies such as M&A, joint ventures, collaborations, strategic alliances, expansion, and new product launches among others to increase their revenues and business operations.

The Indian Tea Market is segmented as follows:

By Tea Type

• Black Tea
• Green Tea
• Herbal Tea
• Oolong Tea
• Flavored Tea
• White Tea

By Plastic Packaging

• Containers
• Loose Tea
• Paper Boards
• Aluminum Tins
• Tea Bag
• Others

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Speciality Stores
• Online
• Others