India Water Purifier Market Size Likely to Grow at a CAGR of 18.4% By 2033

India Water Purifier Market size was valued at USD 1,255.04 Million in 2023 and is expected to reach USD 5,738.82 Million by 2032, at a CAGR of 18.4% during the forecast period 2023 – 2032.

India Water Purifier Market: Overview

The India Water Purifier Market is experiencing significant growth, driven by various factors such as increasing awareness of waterborne diseases, government initiatives promoting clean water, and technological advancements.

The surge in awareness regarding waterborne diseases, with 21% of communicable diseases in India being waterborne, has propelled the demand for water purifiers. Consumers are actively seeking reliable solutions to ensure access to clean and safe drinking water.

For instance, Kent RO Systems’ introduction of the ‘HealtHzero subscription model aims to make water purification more affordable for budget-conscious consumers, particularly in rural and semi-urban markets.

Government initiatives like the Swachh Bharat Abhiyan have heightened awareness about clean water and sanitation, leading to increased demand for water purification solutions. Subsidies and incentives further boost adoption across different socio-economic segments.

The affordability challenge faced by lower-income segments limits the penetration of high-quality water purifiers, particularly in rural areas. This economic barrier hinders market growth among lower-income urban households, presenting a significant restraint.

Inadequate infrastructure in rural areas poses a challenge to the deployment of electric-powered water purifiers, hindering their effective usage. Addressing these infrastructural gaps is crucial for the successful adoption of water purifiers in rural and semi-urban markets.

The market presents an exciting opportunity for manufacturers to capitalize on the demand for more efficient and user-friendly water purifiers. Introducing cutting-edge technologies such as smart filtration systems, IoT integration, and sustainable purification methods aligns with consumer preferences for environmentally friendly solutions.

For instance, Eureka Forbes’ partnership with Tata Sky for an AI-powered water purifier subscription service showcases the industry’s innovative approach to cater to the demand for convenience and smart water management solutions.

The rapid growth of e-commerce in India provides a significant opportunity for water purifier manufacturers. Leveraging online channels allows companies to expand their market presence, enhance customer accessibility, and target both urban and rural consumers.

The India Water Purifier market is segmented based on technology type, end-use industry, and distribution channel.

By technology, RO Water Purifiers held the highest market share in 2022. Known for their effectiveness in removing contaminants. UV Water Purifiers are the fastest-growing sub-segment due to their ability to eliminate bacteria and viruses without using chemicals.

By distribution channel, Offline retail dominates, but online retail is the fastest-growing sub segment. The convenience of online shopping and the wide range of choices make online platforms attractive to consumers.

By Region, India water purifier market is sub-segmented into North, South, West, and East regions. Western and central India, with densely populated urban and industrial centers, is experiencing rapid urbanization and industrialization. Cities like Mumbai and Pune are witnessing increased concerns about water quality and pollution, driving the demand for water treatment solutions. The growth is supported by infrastructure development and government initiatives, making it easier for consumers to purchase and maintain water purifiers.

Report Scope

Custom Market Insights has comprehensively analyzed India water purifier Market. The driving forces, restraints, challenges, opportunities, and key trends have been explained in depth to depict depth scenarios of the market. Segment wise market size and market share during the forecast period are duly addressed to portray the probable picture of this Acai Berry industry.

The competitive landscape includes key innovators, after market service providers, market giants as well as niche players ate studied and analyzed extensively concerning their strengths, weaknesses as well as value addition prospects. In addition, the Report covers key players profiling, market shares, mergers and acquisitions, consequent market fragmentation, new trends and dynamics in partnerships, and emerging business models.

List of the prominent players in the India Water Purifier Market:

• Eureka Forbes Ltd
• Kent RO Systems Limited
• Hindustan Unilever Limited
• Tata Chemicals Limited
• Livpure Pvt. Ltd.
• Panasonic India Pvt. Ltd.
• LG Electronics India Pvt. Ltd.
• Blue Star Limited
• Ion Exchange India Ltd.
• Okaya Power Pvt Ltd.
• Arow Technologies
• Aquapot
• MGR Technologies
• Tata Chemicals Limited
• Hi-Tech Sweet Water Technologies Private Limited
• LG Electronics India Private Limited
• Pureit
• AO Smith
• Havells India Limited
• Usha International Limited
• Others

These key players are adopting various organic and inorganic growth strategies such as M&A, joint ventures, collaborations, strategic alliances, expansion, new product launches among others to increase their revenues and business operations

The India Water Purifier Market is segmented as follows:

By Technology

• RO (Reverse Osmosis) Water Purifiers
• UV (Ultraviolet) Water Purifiers
• Gravity-Based Water Purifiers
• UF (Ultrafiltration) Water Purifiers

By End-User

• Residential
• Commercial

By Distribution Channel

• Online Retail
• Offline Retail