India Sports Apparel Market Size Likely to Expand at a CAGR of 19.07% By 2034

India Sports Apparel Market Size

The India Sports Apparel Market size was valued at USD 696.45 million in 2025. The total revenue is expected to grow at a CAGR of 19.07% over the forecast period, reaching nearly USD 1976.10 million by 2034.

India Sports Apparel Market Growth Factors and Dynamics

The sportswear market has been substantially supported by the athleisure trend, which involves the wearing of athletic apparel in non-athletic environments. The distinction between gym wear and casual wear is blurred by athleisure, which allows individuals to wear sports apparel during their daily activities.

Millennials and Gen Z, who prioritize comfort and style, are particularly fond of this trend. Stylish and versatile sportswear collections that can be worn both in and out of the gym have been introduced by brands such as Nike, Adidas, and Lululemon in order to capitalize on this trend.

The sportswear market has experienced significant development as a result of advancements in fabric technology and design. New materials that improve performance are constantly being developed by manufacturers, including moisture-wicking fabrics, anti-odor treatments, and temperature-regulating textiles. These developments enhance the comfort and functionality of sportswear, thereby increasing its appeal to consumers.

For instance, Under Armour’s HeatGear and ColdGear product lines are intended to ensure that athletes remain comfortable in severe temperatures. In the same vein, Nike’s Dri-FIT technology assists in the removal of sweat from the body, ensuring that athletes remain dry and comfortable during their exercises.

The sportswear market is significantly influenced by celebrity endorsements and social media. Sportswear firms have been able to rapidly reach a vast audience by utilizing platforms such as TikTok, Instagram, and YouTube as powerful marketing tools. Collaborations with influencers and celebrity endorsements have also been effective in increasing the visibility and credibility of a brand.

Adidas’ partnership with Kanye West for the Yeezy line, for instance, has been an enormous success, drawing in both fashion-conscious consumers and sports enthusiasts. These endorsements contribute to the development of consumer interest in sportswear products and the generation of chatter.

Consumer preferences in the sportswear market have been significantly impacted by the growing emphasis on environmental consciousness and sustainability. Consumers are increasingly cognizant of the environmental consequences of their purchases and are actively pursuing eco-friendly alternatives. These demands are being met by sportswear labels, which are integrating sustainable practices into their manufacturing processes and employing eco-friendly materials.

For example, Nike’s Move to Zero initiative endeavors to achieve zero waste and zero carbon throughout its supply chain, while Adidas’ Parley collection includes products that are crafted from recycled ocean plastic. These endeavors not only attract environmentally conscious consumers but also improve the reputation of the brand.

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India Sports Apparel Market Recent Developments

• The Nano Court, Reebok’s inaugural pickleball shoe, was released in June 2024. The shoe is specifically engineered to prioritize durability, stability, and traction in sports like tennis, padel, and pickleball. It is equipped with Flexweave Pro uppers, which incorporate Reebok’s most resilient Flexweave fabric to date, as well as zoned stability yarns for targeted support. In addition, the shoe is equipped with a 360 Comfort Booty anatomical upper construction to ensure a secure fit, as well as ToeTection Guard at the toe box for increased durability.

• In June 2024, Stack Athletics, a prominent brand in pickleball-specific performance apparel, introduced its Summer 2024 performance collection, which was specifically designed for pickleball devotees. The Men’s Flowstate Zip Tee, Women’s Rush Skirt, and Men’s Tourney Short are among the new colors, patterns, and pieces in the collection that incorporate innovative technology. The lightweight fabrics of these garments are intended to modulate body temperature and improve agility, ensuring that players remain agile on the court.

• Puma and Bundesliga soccer club RB Leipzig signed a long-term partnership in February 2024. The partnership will begin with the 2024/25 season and will involve the provision of equipment for all men’s, women’s, and junior teams. Arne Freundt, the CEO of Puma, recognized the swift ascent of RB Leipzig to prominence on both a domestic and international scale. Puma has gained a variety of sponsorship, merchandising, and matchday advertising rights at the Red Bull Arena and RB Leipzig Football Academy, in addition to providing the teams with uniforms.

List of the prominent players in the India Sports Apparel Market:

• Adidas India Marketing Private Limited
• Ralph Lauren Corporation
• Puma Sports India Private Limited
• Nike India Private Limited
• Under Armour India Trading Private Limited
• ASICS India Private Limited
• Decathlon Sports India Pvt Ltd.
• Shiv-Naresh Sports Private Limited
• Skechers Retail India Private Limited
• Cosco Sports
• Nivia
• Tyka
• Sareen Sports
• Alcis Sports
• HRX
• Others

The India Sports Apparel Market is segmented as follows:

By Product Type        

• Track Pants & Tights
• Sports Vests
• T-shirts
• Sweatshirts
• Others

By End Users  

• Women
• Men
• Kids

By Distribution Channel        

• Online
• Offline