India Packaged Juice Market Size Likely to Expand at a CAGR of 6.4% By 2033

As per the current market research conducted by the CMI Team, the India Packaged Juice Market size is expected to record a CAGR of 6.4% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 1,309.22 Million. By 2033, the valuation is anticipated to reach USD 2,211.90 Million.

India Packaged Juice Market: Growth Factors and Dynamics

• Changing Consumer Preferences: Increasing health awareness among consumers is driving the demand for natural, organic, and healthier beverage options. Packaged juices that offer nutritional benefits, including vitamins, minerals, and antioxidants, are gaining popularity among health-conscious consumers.

• Urbanization and Busy Lifestyles: Rapid urbanization and busy lifestyles have led to a rise in demand for convenient on-the-go beverage options. Packaged juices provide a convenient and ready-to-consume solution for consumers looking for quick refreshment options amidst their hectic schedules.

• Product Innovation: Companies in the packaged juice market are continuously innovating to introduce new flavors, variants, and packaging formats to cater to diverse consumer preferences. Innovation in product formulations, such as cold-pressed juices, fortified options, and functional beverages, helps drive market growth by offering unique and appealing products to consumers.

• Distribution Expansion: Expansion of distribution networks, including retail outlets, supermarkets, convenience stores, and online channels, enhances the accessibility and availability of packaged juices across various regions in India. Companies are investing in expanding their distribution reach to tap into new markets and increase their consumer base.

• Marketing and Branding: Effective marketing strategies, including advertising campaigns, promotions, and brand endorsements, play a crucial role in driving consumer awareness and brand visibility in the packaged juice market. Companies leverage marketing initiatives to communicate product benefits, differentiate their offerings, and build brand loyalty among consumers.

• Rising Disposable Income: Increasing disposable incomes among the Indian population enable consumers to spend more on premium and value-added products, including packaged juices. Higher purchasing power drives the demand for premium and innovative juice variants, contributing to market growth.

India Packaged Juice Market: Partnership and Acquisitions

• In September 2022, Livinia Foods subsidiary 1 NE unveiled its exclusive range of authentic flavors in India, featuring options such as musk melon, cranberry, pomegranate, litchi, orange, kiwi, and various immunity-boosting combinations.

• In February 2019, Amul, a prominent player in the Indian dairy market, announced its foray into the packaged juice sector with the introduction of its new brand, “Tru.” Amul plans to introduce a line of juices in flavors like litchi, mango, apple, and orange, packaged in 200 ml PET bottles. The company aims to compete with established Indian brands like Real Fruit Juice, B Natural, and Tropicana with this product launch.

Report Scope

India Packaged Juice Market: COVID-19 Analysis

The COVID-19 pandemic has had a significant impact on the packaged juice market in India, influencing various aspects of the industry:

• Shift in Consumer Behavior: During the pandemic, there was a shift in consumer preferences towards healthier beverage options, including packaged juices, as people became more health-conscious and focused on boosting their immunity. This led to increased demand for packaged juices perceived as natural and nutritious alternatives.

• Supply Chain Disruptions: The packaged juice market faced challenges due to disruptions in the supply chain caused by lockdowns, restrictions on movement, and logistical issues. These disruptions affected the availability of raw materials, production processes, and distribution networks, leading to temporary shortages and delays in product launches.

• Changes in Packaging and Formats: The pandemic prompted changes in packaging and formats to address hygiene and safety concerns. Companies introduced single-serve packs, resealable bottles, and tetra packs to meet the growing demand for on-the-go consumption and ensure product safety during handling and transportation.

• Surge in Online Sales: With the closure of physical retail outlets and the shift towards online shopping, there was a surge in online sales of packaged juices. E-commerce platforms became a preferred channel for consumers to purchase essential food and beverage products, driving the growth of online distribution channels for packaged juices.

• Focus on Immunity-Boosting Products: The pandemic increased consumer interest in immunity-boosting products, leading to the introduction of new juice variants fortified with vitamins, antioxidants, and other functional ingredients believed to support immune health. Companies capitalized on this trend by promoting the health benefits of their products to meet evolving consumer needs.

• Recovery and Adaptation: As lockdown restrictions eased and economic activities resumed, the packaged juice market began to recover, albeit gradually. Companies focused on innovation, marketing campaigns, and expanding distribution networks to adapt to the changing market dynamics and capitalize on emerging opportunities post-pandemic.

Overall, while the COVID-19 pandemic presented challenges for the packaged juice market in India, it also created opportunities for innovation, adaptation, and growth as companies responded to shifting consumer preferences and market conditions.

List of the prominent players in the India Packaged Juice Market:

• Dabur India Limited
• PepsiCo India Holdings Private Limited
• Coca-Cola India Private Limited
• Parle Agro Private Limited
• ITC Limited
• Manpasand Beverages Limited
• Hector Beverages Private Limited
• Baidyanath Ayurved Bhawan Private Limited
• Jain Irrigation Systems Limited
• Mother Dairy Fruit & Vegetable Private Limited
• Godrej Consumer Products Limited
• Patanjali Ayurved Limited
• FieldFresh Foods Private Limited
• Ruchi Soya Industries Limited
• Raw Pressery
• Others

The India Packaged Juice Market is segmented as follows:

By Source

• Fruit Juice
• Vegetable Juice

By Pressing Method

• Hydraulic Press
• Centrifugal

By Content

• Sugar
• Sugar-Free
• With Pulp
• Without Pulp

By Distribution Channel:

• Online
• Offline
• Hypermarkets
• Convenience Stores