India Home Textile Market Size Likely to Grow at a CAGR of 8.4% By 2033

As per the current market research conducted by the CMI Team, the India Home Textile Market size is expected to record a CAGR of 8.4% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 11,723.6 Million. By 2033, the valuation is anticipated to reach USD 24,228.3 Million.

India Home Textile Market: Growth Factors and Dynamics

• Rapid Urbanization and Growing Middle Class: India’s expanding urban population and rising middle class are significant drivers of the home textile market. As more people move to cities and experience improved living standards, the demand for home textiles such as bedding, towels, curtains, and upholstery increases.

• Increasing Disposable Income: The steady growth of disposable income among Indian consumers has fueled spending on lifestyle products, including home textiles. With more purchasing power, consumers are willing to invest in higher quality and aesthetically pleasing home textile products, driving market growth.

• Preference for Branded and Designer Products: There is a noticeable shift in consumer preferences towards branded and designer home textile products. Recognizable brands offer assurance of quality and design, while designer collections cater to those seeking unique and stylish options. This trend has led to the proliferation of both domestic and international brands in the Indian market.

• E-commerce Boom: The proliferation of e-commerce platforms has transformed the home textile market landscape in India. Online retail offers convenience, a wide variety of choices, and competitive pricing, making it increasingly popular among Indian consumers. E-commerce platforms have also facilitated the entry of smaller and niche players into the market, intensifying competition and driving innovation.

• Increasing Focus on Sustainable and Eco-friendly Products: With growing environmental awareness, there is a rising demand for sustainable and eco-friendly home textile products in India. Consumers are increasingly seeking products made from organic or recycled materials, as well as those manufactured using environmentally friendly processes. This trend has prompted many manufacturers to incorporate sustainability into their production practices and product offerings.

• Government Initiatives and Policies: Government initiatives such as “Make in India” and supportive policies aimed at promoting textile manufacturing have provided impetus to the home textile industry. Incentives for domestic production, infrastructure development, and skill enhancement programs have encouraged investment in the sector, contributing to its growth.

India Home Textile Market: Partnership and Acquisitions

• In 2022, Indo Count Industries Limited acquired GHCL Ltd.’s Home Textile business in Bhilad, Gujarat, bolstering its position as a top manufacturer and exporter of Home Textiles. This strategic move enhances customer-centric operations, amplifying flexibility, and elevating service standards.

• In 2022, Vandewiele NV and Savio India merged to form VANDEWIELE-SAVIO INDIA Pvt. Ltd., offering an extensive range of integrated services to meet customer needs in the Indian textile industry. This synergy promises significant benefits and enhanced support for the sector’s growth.

Report Scope

India Home Textile Market: COVID-19 Analysis

The COVID-19 pandemic has had a significant impact on the India Home Textile Market, with the industry experiencing both positive and negative effects. Here are some of the key impacts:

• Disruption in Supply Chain: The COVID-19 pandemic disrupted global supply chains, including those in the home textile industry. Lockdowns, restrictions on movement, and temporary closures of manufacturing units led to delays in the production and shipment of raw materials and finished products, causing supply chain bottlenecks and affecting the availability of home textile goods.

• Decline in Consumer Spending: The economic uncertainty resulting from the pandemic, coupled with job losses and salary cuts, led to a decrease in consumer spending on non-essential items, including home textiles. Many consumers prioritized essential goods over discretionary purchases, impacting the demand for home textile products.

• Shift to Online Retail: The pandemic accelerated the shift towards online retail channels for home textile purchases. With physical stores temporarily closed and consumers preferring contactless shopping options, e-commerce platforms experienced a surge in demand for home textile products. Manufacturers and retailers adapted by strengthening their online presence and enhancing digital marketing efforts to reach consumers effectively.

• Focus on Health and Hygiene: The emphasis on health and hygiene during the pandemic led to increased demand for certain home textile products such as antimicrobial bedding, towels, and curtains. Manufacturers responded by incorporating antimicrobial treatments into their products and highlighting their hygiene features to reassure consumers concerned about cleanliness and safety.

• Diversification of Product Offerings: To mitigate the impact of the pandemic and cater to changing consumer preferences, many home textile manufacturers diversified their product offerings. This included introducing new lines of products suited to the evolving needs of consumers spending more time at home, such as home office accessories, loungewear, and comfort-focused bedding.

• Adoption of Sustainable Practices: The pandemic reinforced consumer interest in sustainability and ethical manufacturing practices. Home textile companies responded by increasing their focus on sustainability, from sourcing eco-friendly materials to implementing energy-efficient production processes. Brands that aligned with consumer values and communicated their sustainability efforts effectively gained a competitive edge in the market.

• Government Support and Stimulus Packages: Government support measures, including stimulus packages and policy reforms aimed at reviving the economy, provided much-needed relief to the home textile industry. Supportive policies such as credit guarantees, export incentives, and tax relief helped manufacturers and exporters recover from the financial impact of the pandemic and invest in their businesses for long-term growth.

In conclusion, the COVID-19 pandemic has had a mixed impact on the India Home Textile Market, with some challenges and opportunities arising from the pandemic.

List of the prominent players in the India Home Textile Market:

• Welspun India Limited
• Indo Count Industries Limited
• Trident Limited
• Bombay Dyeing & Manufacturing Company Limited
• Himatsingka Seide Limited
• GHCL Limited
• Raymond Home
• Dicitex Furnishings
• Siyaram Silk Mills Limited
• Arvind Limited (Home Textiles Division)
• Sarita Handa Exports Private Limited
• Fabindia Overseas Private Limited
• Maspar Industries Private Limited
• Portico New York
• Spread Home
• Others

The India Home Textile Market is segmented as follows:

By Product Type

• Bedroom Linen
• Bathroom Linen
• Carpets and Floor Coverings
• Kitchen Linen
• Curtains and Drapes
• Others

By Material

• Cotton
• Linen
• Silk
• Wool
• Synthetic
• Blends
• Natural Fibers
• Others

By Price Range

• Luxury
• Mid-Range
• Economy

By Distribution Channel

• Supermarket & Hypermarket
• Speciality Store
• Online
• Others