India Dietary Supplements Market Size Likely to Grow at a CAGR of 10.2% By 2033

As per the current market research conducted by the CMI Team, the India Dietary Supplements Market size is expected to record a CAGR of 10.2% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 23,975.2 Million. By 2033, the valuation is anticipated to reach USD 57,464.2 Million.

India Dietary Supplements Market: Growth Factors and Dynamics

• Rising Health Awareness: Increasing awareness about preventive healthcare and wellness drives demand for dietary supplements in India. Consumers are becoming more health-conscious and seek supplements to complement their diets and address nutritional deficiencies, fueling market growth.

• Changing Lifestyles and Dietary Patterns: Rapid urbanization and hectic lifestyles lead to dietary imbalances and nutrient deficiencies. Busy schedules and reliance on processed foods contribute to the demand for dietary supplements to bridge nutritional gaps, especially among urban populations, driving market expansion.

• Expansion of the Middle-Class Population: The growing middle-class population in India has higher disposable incomes and prioritizes health and wellness. This demographic segment seeks premium-quality dietary supplements to maintain optimal health, contributing to market growth and driving demand for high-end products.

• Government Initiatives and Regulatory Support: Government initiatives promoting wellness and healthcare awareness, coupled with regulatory support for the dietary supplements industry, create a favorable business environment. Regulatory clarity and quality standards reassure consumers and encourage market participation, fostering growth and investment in the sector.

• E-commerce Penetration: Increasing internet penetration and the rise of e-commerce platforms facilitate easy access to dietary supplements for consumers across India. Online retail channels offer a wide range of products, competitive pricing, and convenience, driving market accessibility and fueling demand among urban and rural consumers alike.

• Innovative Product Offerings: Market players introduce innovative formulations, including fortified supplements, herbal and Ayurvedic blends, and personalized nutrition solutions, catering to diverse consumer preferences and addressing specific health needs. Product innovation drives consumer interest, boosts market competitiveness, and contributes to overall market expansion and dynamism.

• Growing Fitness and Sports Culture: The burgeoning fitness and sports culture in India fuels demand for dietary supplements among athletes, fitness enthusiasts, and gym-goers. Increasing participation in sports, wellness activities, and gym memberships drives the need for supplements to enhance performance, support muscle recovery, and achieve fitness goals.

India Dietary Supplements Market: Partnership and Acquisitions

• In 2023, Arla Foods Ingredients introduced a solution to enhance protein levels in juice-style oral nutritional supplements, catering to convenience and easy consumption. Available in flavors such as orange, mango, and strawberry, these supplements offer a delicious and convenient way to boost protein intake for consumers.

• In 2023, Ayana Bio unveiled plant cell-derived health and wellness ingredients, lemon balm, and echinacea, revolutionizing traditional agriculture challenges. This innovation mitigates issues like adulteration, contamination, and inconsistent quality, offering a sustainable and reliable source of active metabolites for enhanced health benefits.

Report Scope

India Dietary Supplements Market: COVID-19 Analysis

The COVID-19 pandemic has had a significant impact on the India Dietary Supplements Market, with the industry experiencing both positive and negative effects. Here are some of the key impacts:

• Disrupted Supply Chains: The COVID-19 pandemic disrupted supply chains, leading to challenges in sourcing raw materials and manufacturing dietary supplements. Restrictions on movement and trade disruptions impacted the availability of ingredients, affecting production and distribution in the market.

• Shift in Consumer Spending: Economic uncertainties and changing consumer priorities during the pandemic led to shifts in spending patterns. Discretionary spending on dietary supplements may have decreased as consumers prioritized essential items, impacting sales and revenue for supplement companies.

• Focus on Immunity and Wellness: Post-pandemic, there is a heightened awareness of health and immunity. Dietary supplement companies can capitalize on this trend by emphasizing products that support immune health and overall wellness, catering to increased consumer demand for preventive healthcare solutions.

• Digital Marketing and E-commerce: Leveraging digital platforms and e-commerce channels becomes essential for reaching consumers during and after the pandemic. Dietary supplement companies can invest in online marketing strategies and strengthen their presence on e-commerce platforms to enhance visibility and accessibility to consumers.

• Product Diversification: Diversifying product offerings to align with evolving consumer preferences and health trends is crucial for market recovery. Introducing new formulations, flavors, and packaging options, along with expanding product lines to include functional and fortified supplements, can attract consumers seeking innovative and tailored solutions.

• Strategic Partnerships and Distribution: Collaborating with healthcare professionals, fitness centers, and wellness influencers can help dietary supplement companies expand their reach and gain credibility. Forming strategic partnerships with distributors and retailers to ensure the widespread availability of products across various channels strengthens market presence and facilitates recovery.

In conclusion, the COVID-19 pandemic has had a mixed impact on the India Dietary Supplements Market, with some challenges and opportunities arising from the pandemic.

List of the prominent players in the India Dietary Supplements Market:

• Abbott Laboratories
• Himalaya Wellness
• Amway India Enterprises Pvt. Ltd.
• Dabur India Ltd.
• Herbalife India Pvt. Ltd.
• GlaxoSmithKline Consumer Healthcare Ltd. (GSKCH India)
• Patanjali Ayurved Ltd.
• Sun Pharmaceutical Industries Ltd.
• Cadila Healthcare Ltd. (Zydus Wellness)
• Baidyanath Group
• Hamdard Laboratories (India)
• Emami Ltd.
• Nature’s Bounty Inc. (now part of The Bountiful Company)
• USV Private Limited
• Sanofi India Limited
• Others

The India Dietary Supplements Market is segmented as follows:

By Product Type

• Vitamins
• Minerals
• Amino Acids
• Botanicals
• Enzymes
• Others

By Form

• Capsules
• Tablets
• Powders
• Soft Gels
• Liquids
• Others

By Application

• General Wellness
• Weight Management
• Sports Nutrition
• Immune Health
• Digestive Health
• Others

By Distribution Channel

• Pharmacies and Drug Stores
• Health and Wellness Stores
• Supermarkets and Hypermarkets
• Online Retail
• Direct Selling
• Others