Global Face Scrub Market Size Likely to Expand at a CAGR of 5.1% By 2033

As per the current market research conducted by the CMI Team, the global Face Scrub Market size is expected to record a CAGR of 5.1% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 2,340.00 Million. By 2033, the valuation is anticipated to reach USD 3,490 Million.

Face Scrub Market: Growth Factors and Dynamics

• Rising Awareness of Skincare: Increased awareness about the importance of skincare and personal grooming is driving demand. Consumers are becoming more educated about the benefits of regular exfoliation and the role it plays in maintaining healthy skin.

• Growing Urbanization and Lifestyle Changes: Urbanization and a fast-paced lifestyle contribute to increased exposure to pollution and stress, leading to skin problems. This drives the demand for effective skincare products, including face scrubs, to address these issues.

• Product Innovation and Variety: Companies are continuously innovating and launching new products with enhanced formulations, natural ingredients, and targeted benefits (e.g., anti-aging, brightening, acne control). This attracts a wider consumer base.

• Increasing Disposable Income: Higher disposable incomes enable consumers to spend more on premium skincare products. There is a growing trend of consumers willing to invest in high-quality and specialized skincare solutions.

• Influence of Social Media and Celebrity Endorsements: Social media platforms and influencers play a significant role in promoting skincare routines and products. Celebrity endorsements and influencer marketing significantly boost product visibility and credibility.

• Expansion of E-commerce: The growth of e-commerce platforms has made it easier for consumers to access a wide range of face scrubs. Online shopping offers convenience, product reviews, and competitive pricing, further driving market growth.

• Rising Demand for Organic and Natural Products: There is a growing preference for natural and organic skincare products due to concerns about the long-term effects of synthetic ingredients. This trend is fuelling demand for face scrubs made from natural ingredients.

• Aging Population: The aging population is increasingly seeking anti-aging and rejuvenating skincare products. Face scrubs that offer benefits like exfoliation and skin renewal are gaining popularity among older consumers.

• Men’s Grooming Trends: The growing trend of men’s grooming and skincare is expanding the customer base for face scrubs. More men are incorporating face scrubs into their daily grooming routines.

Face Scrub Market: Product development

• In August 2023, OSEA International introduced Seaglow Resurfacing Scrub, a new multitasking face exfoliator blending cleansing, exfoliation, and radiance restoration into a single step. This launch marks the brand’s commitment to beauty and healthcare innovation.

• In April 2022, LATHER, known for premium body, face, hair, and home products, unveiled a new cactus flower & aloe gentle face scrub tailored for dry, harsh conditions. Designed to nourish and protect, the product aims to enhance skincare routines amidst challenging environments, showcasing LATHER’s commitment to effective, natural solutions.

• In February 2022, Colgate-Palmolive (India) launched a new range of Palmolive face care products. The portfolio includes Face Foams, Face Gels, Souffle Scrub, and Face Masque. These products blend natural ingredients with luxurious essential oils, providing an optimal skincare regimen. They are available across traditional and e-commerce platforms, ensuring broad accessibility.

• In March 2021, Tree Hut introduces four new Sugar Face Scrubs designed to hydrate, brighten, purify, and nourish. Responding to customer demand, these face scrubs adapt the beloved formulation of their Shea Sugar Body Scrubs for gentle facial exfoliation. This expansion marks Tree Hut’s evolution from decades of unmatched body exfoliation to now offering a comprehensive glow from head to toe.

Report Scope

Face Scrub Market: COVID-19 Analysis

The COVID-19 pandemic has significantly impacted the Face Scrub Market, with the industry experiencing both positive and negative effects. Here are some of the key impacts:

• Supply Chain Disruptions: The pandemic caused significant disruptions in global supply chains, affecting the availability of raw materials and delaying product manufacturing and distribution.

• Economic Uncertainty: The economic downturn caused by the pandemic led to reduced consumer spending power. Non-essential items like face scrubs saw a decline in sales as consumers prioritized essential goods.

• Reduced In-store Shopping: With many physical stores closed or operating under restrictions, face-to-face sales opportunities diminished, impacting brands that relied heavily on brick-and-mortar retail.

• Shift in Consumer Priorities: Health and safety concerns during the pandemic shifted consumer priorities towards essential and hygiene products, which temporarily reduced the focus on cosmetic and skincare items like face scrubs.

• Increased Focus on Personal Hygiene and Skincare: The pandemic heightened awareness around personal hygiene, leading to an increased demand for skincare products, including face scrubs, as people spent more time at home and focused on self-care routines.

• Growth in E-commerce: With lockdowns and social distancing measures in place, many consumers turned to online shopping. This shift benefited the face scrub market as brands expanded their online presence and reached a broader audience.

• Innovations and New Product Launches: Brands capitalized on the increased demand by innovating and launching new products tailored to consumers’ evolving needs, such as face scrubs with added benefits like anti-bacterial properties.

In conclusion, the COVID-19 pandemic has had a mixed impact on the Face Scrub Market, with some challenges and opportunities arising from the pandemic.

List of the prominent players in the Face Scrub Market:

• The Body Shop International Limited
• L’Oréal S.A.
• Unilever PLC
• Procter & Gamble Co.
• Estée Lauder Companies Inc.
• Johnson & Johnson
• Beiersdorf AG
• Better Planet Brands LLC
• Brandt Skincare
• Fenty Beauty by Rihanna
• LATHER Inc.
• Colgate-Palmolive Company
• Murad LLC
• OSEA International
• Simple Skincare
• Revlon Inc
• Shiseido Company, Limited
• Ives
• Kao Corporation
• Skin Health Inc.
• Others

The Face Scrub Market is segmented as follows:

By Type

• Normal Skin
• Oily Skin
• Dry Skin
• Sensitive Skin
• Combination Skin

By Consumer Group

• Men
• Women
• Unisex

By Product

• Organic
• Inorganic

By Packaging

• Plastic Containers
• Tubes
• Pouches

By Distribution Channel

• Online
• Offline

Regional Coverage:

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Russia
• Italy
• Spain
• Netherlands
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Taiwan
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America