Global Exhibitions Market Size Likely to Grow at a CAGR of 4.7% By 2033

As per the current market research conducted by the CMI Team, the global Exhibitions Market size is expected to record a CAGR of 4.7% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 44,150.1 Million. By 2033, the valuation is anticipated to reach USD 66,749.9 Million.

Exhibitions Market: Growth Factors and Dynamics

• Globalization and Market Expansion: The exhibitions market continues to grow due to globalization, enabling companies to reach broader audiences and expand their market presence through international exhibitions and trade shows.

• Industry Innovation and Technological Advancements: Advancements in technology, such as virtual and augmented reality, mobile applications, and interactive displays, are enhancing the exhibition experience, driving attendee engagement, and attracting new exhibitors.

• Increasing Demand for Networking and Business Opportunities: Exhibitions provide valuable networking opportunities for businesses and professionals to connect, collaborate, and explore potential partnerships, driving demand for industry-specific trade shows and expos.

• Rising Importance of Brand Visibility and Promotion: Companies recognize the importance of brand visibility and promotion in competitive markets, leading to increased participation in exhibitions as a strategic marketing tool to showcase products, services, and innovations to a captive audience.

• Focus on Knowledge Sharing and Education: Exhibitions serve as platforms for knowledge sharing, education, and professional development through seminars, workshops, and keynote presentations, attracting attendees seeking to stay informed about industry trends, best practices, and emerging technologies.

• Government Support and Economic Stimulus: Governments often provide support and incentives for exhibitions to stimulate economic growth, promote industry development, and attract foreign investment, contributing to the overall growth and vitality of the exhibitions market.

• Changing Consumer Preferences and Experience Economy: With the rise of the experience economy, consumers increasingly seek unique and immersive experiences. Exhibitions offer opportunities for experiential marketing, interactive installations, and hands-on demonstrations, catering to the preferences of modern consumers and driving attendance and engagement at events.

• Shift Towards Hybrid Events: The exhibitions market is witnessing a shift towards hybrid events, combining in-person and virtual components. This trend allows exhibitors to reach a wider audience, including those unable to attend physically. Hybrid events offer increased flexibility, accessibility, and cost-effectiveness while maintaining the benefits of face-to-face interactions.

Exhibitions Market: Partnership and Acquisitions

• In 2023, The Orange County Convention Center (OCCC) and Walt Disney World inked a Gold Key Partnership, offering exclusive benefits for corporate events, trade shows, and attendees. It aims to enhance exposure via marketing channels, enable off-site events, and cultivate relationships.

• In 2022, Flash Entertainment, based in the UAE, expanded with a standalone office in Riyadh, Saudi Arabia, aligning with the Kingdom’s burgeoning events and leisure sector. The move aims to contribute to industry development, economic diversification, and Saudization goals in Saudi Arabia’s growing entertainment industry.

Report Scope

Exhibitions Market: COVID-19 Analysis

The COVID-19 pandemic has significantly impacted the Exhibitions Market, with the industry experiencing both positive and negative effects. Here are some of the key impacts:

• Event Cancellations and Postponements: The COVID-19 pandemic resulted in widespread cancellations and postponements of exhibitions and trade shows globally due to restrictions on public gatherings and travel bans. This led to significant revenue losses for organizers, exhibitors, and suppliers, disrupting the exhibition market ecosystem.

• Shift to Virtual Events: To adapt to social distancing measures and travel restrictions, many exhibitions shifted to virtual formats. While virtual events provided an alternative, they often lacked the same level of engagement and networking opportunities as in-person events, impacting attendee satisfaction and exhibitor ROI.

• Gradual Return to In-Person Events: With the rollout of vaccines and the easing of restrictions, the exhibitions market is witnessing a gradual return to in-person events. Organizers are implementing enhanced health and safety measures to ensure attendee and exhibitor confidence, facilitating the resumption of live exhibitions.

• Hybrid Event Models: The exhibitions market is adopting hybrid event models, combining in-person and virtual elements to provide flexibility and accessibility. Hybrid events allow organizers to reach a broader audience while offering attendees the option to participate in-person or remotely, catering to diverse preferences and maximizing engagement.

• Pent-up Demand: There is pent-up demand for face-to-face interactions and networking opportunities among industry professionals and businesses. As confidence grows and travel restrictions ease further, the exhibitions market is experiencing a resurgence in attendance and participation, driving recovery and growth.

• Innovative Technologies: Exhibitions are leveraging innovative technologies such as augmented reality (AR), virtual reality (VR), and live streaming to enhance the attendee experience and engagement. These technologies enable interactive virtual booths, immersive product demonstrations, and real-time networking, replicating the benefits of in-person events in a virtual environment.

• Collaboration and Partnership: Collaboration among industry stakeholders, including organizers, venues, exhibitors, and suppliers, is key to the recovery of the exhibitions market. By working together to address challenges, share best practices, and innovate solutions, stakeholders can rebuild confidence, revitalize the industry, and drive sustainable growth in the post-pandemic era.

In conclusion, the COVID-19 pandemic has had a mixed impact on the Exhibitions Market, with some challenges and opportunities arising from the pandemic.

List of the prominent players in the Exhibitions Market:

• Informa PLC
• Reed Exhibitions
• Messe Frankfurt GmbH
• UBM plc (now part of Informa PLC)
• Comexposium Group
• Emerald Expositions Events Inc.
• Tarsus Group plc
• GL Events
• ITE Group plc (now Hyve Group plc)
• Fiera Milano S.p.A.
• Koelnmesse GmbH
• Deutsche Messe AG
• Guangzhou RuiHong Exhibition Service Co. Ltd.
• Shanghai International Exhibition Co. Ltd.
• Hannover Fairs USA Inc.
• Others

The Exhibitions Market is segmented as follows:

By Type

• Trade Shows
• Consumer Shows
• Art and Culture Exhibitions
• Others

By Audience

• B2B (Business-to-Business) Exhibitions
• B2C (Business-to-Consumer) Exhibitions

By Revenue Stream

• Ticket Sales
• Exhibitor Fees
• Sponsorship Revenue
• Booth Rental
• Advertising and Promotion
• Others

By Industry

• Technology
• Healthcare
• Automotive
• Fashion and Apparel
• Consumer Electronics
• Food and Beverage
• Finance and Banking
• Manufacturing
• Others

Regional Coverage:

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Russia
• Italy
• Spain
• Netherlands
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Taiwan
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America