Global Exhibition Organizing Market Size Likely to Expand at a CAGR of 15.1% By 2033

As per the current market research conducted by the CMI Team, the global Exhibition Organizing Market size is expected to record a CAGR of 15.1% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 23,080.50 Million. By 2033, the valuation is anticipated to reach USD 81,194.34 million.

Exhibition Organizing Market: Growth Factors and Dynamics

• Industry Demand: Growing demand for face-to-face interactions, product showcases, and networking opportunities drives the exhibition organizing market. Industries across various sectors utilize exhibitions as essential marketing and sales platforms to reach target audiences, generate leads, and foster business relationships.

• Globalization: Increasing globalization expands the reach of exhibitions, attracting international exhibitors and attendees. Cross-border collaborations, trade partnerships, and the globalization of industries contribute to the expansion of exhibition markets worldwide.

• Technological Advancements: Rapid advancements in technology enhance the exhibition experience, enabling interactive displays, virtual showcases, and data-driven insights. Integration of augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) enriches engagement and personalization, driving innovation in exhibition organizing.

• Shift Towards Hybrid Events: The rise of hybrid event models, combining physical and virtual components, addresses evolving attendee preferences and accessibility needs. Hybrid events offer extended reach, increased flexibility, and cost-effective participation options, catering to diverse audiences and enhancing overall event effectiveness.

• Economic Growth: Economic stability and growth contribute to increased corporate spending on marketing and promotional activities, including exhibitions. Favorable economic conditions stimulate exhibitor investment, attendee participation, and overall industry expansion.

• Focus on Sustainability: The growing emphasis on sustainability prompts exhibition organizers to adopt eco-friendly practices and green initiatives. Sustainable exhibition design, waste reduction efforts, and carbon footprint mitigation align with corporate social responsibility goals and attract environmentally-conscious exhibitors and attendees.

• Industry Innovation and Competition: Continuous innovation and competition drive market dynamics, prompting organizers to differentiate their offerings, enhance value propositions, and stay ahead of industry trends. Strategic partnerships, mergers, and acquisitions further shape the competitive landscape, influencing market consolidation and growth opportunities.

• Changing Consumer Behavior: Shifts in consumer behavior, preferences, and purchasing patterns influence the exhibition organizing market. Organizers adapt to changing demographics, digital adoption, and lifestyle trends to create engaging and relevant event experiences that resonate with target audiences.

Exhibition Organizing Market: Partnership and Acquisitions

• In March 2024, Ankorstore, the leading platform facilitating direct sales between brands and independent retailers in Europe, joined forces with Comexposium and WSN, global leaders in professional meetings. This groundbreaking agreement aims to provide retailers with an innovative omnichannel solution.

Report Scope

Exhibition Organizing Market: COVID-19 Analysis

The COVID-19 pandemic has significantly impacted the exhibition organizing market, leading to widespread event cancellations, postponements, and shifts towards virtual and hybrid formats. Key aspects of the COVID-19 analysis for the exhibition organizing market include:

• Event Cancellations and Postponements: Strict lockdown measures and social distancing protocols led to the cancellation or postponement of numerous exhibitions worldwide. This resulted in immediate revenue losses for organizers, exhibitors, and venue operators.

• Shift to Virtual and Hybrid Events: To adapt to travel restrictions and safety concerns, many exhibition organizers transitioned to virtual and hybrid event formats. Virtual exhibitions allowed for remote participation, while hybrid events combined virtual elements with limited in-person attendance.

• Impact on Revenue and Financial Stability: The decline in event revenues due to cancellations and reduced participation significantly affected the financial stability of exhibition organizers. Many companies faced financial challenges, including revenue losses, increased costs for digital infrastructure, and decreased sponsorship opportunities.

• Challenges in Audience Engagement: Virtual events presented challenges in maintaining attendee engagement and interaction compared to traditional in-person exhibitions. Organizers had to innovate and invest in interactive features, networking platforms, and content delivery methods to enhance the attendee experience.

• Resilience and Adaptability: Despite challenges, exhibition organizers demonstrated resilience by rapidly adapting to the changing landscape. They embraced technology, leveraged digital marketing channels, and collaborated with industry partners to deliver compelling virtual experiences and sustain engagement with their audiences.

• Long-Term Implications and Recovery: The pandemic’s impact on the exhibition organizing market is expected to have long-term implications, including changes in attendee behavior, increased reliance on virtual platforms, and heightened emphasis on safety and hygiene standards. As vaccination rates increase and restrictions ease, the market is gradually recovering, albeit with caution and uncertainty regarding future outbreaks and regulations.

• Opportunities for Innovation and Growth: The COVID-19 crisis has also spurred innovation and creativity within the exhibition organizing market. Organizers are exploring new revenue streams, such as digital sponsorships and virtual exhibitor packages while investing in technology to enhance the digital event experience and expand their global reach.

In conclusion, while the COVID-19 pandemic presented unprecedented challenges for the exhibition organizing market, it also accelerated digital transformation and innovation, paving the way for a more resilient and adaptable industry in the post-pandemic era.

List of the prominent players in the Exhibition Organizing Market:

• Clarion Events Ltd.
• Comexposium
• Deutsche Messe AG
• Emerald X LLC
• Fiera Milano SpA
• GL events Group
• Hong Kong Trade Development Council
• Hyve Group Ltd.
• Informa PLC
• Koelnmesse GmbH
• MCH Group AG
• Messe Dusseldorf GmbH
• Messe Frankfurt GmbH
• Messe Munchen GmbH
• RELX Plc
• VIPARIS Group companies
• Coex
• NurnbergMesse GmbH
• Tarsus Group Ltd.
• Others

The Exhibition Organizing Market is segmented as follows:

By Type

• 5,000-20,000 Sqm
• 20,000-100,000 Sqm
• More Than 100,000 Sqm

By Application

• Commercial Exhibitions
• Art Exhibitions
• Academic Exhibitions
• Others

By End-use Industry

• Education and Career Fairs
• Art and Culture
• Health and Wellness
• Entertainment and Media
• Others

Regional Coverage:

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Russia
• Italy
• Spain
• Netherlands
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Taiwan
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America