According to current market research conducted by the CMI Team, the global Events Industry is expected to record a CAGR of 13.5% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 1022.4 Billion. By 2033, the valuation is anticipated to reach USD 3274.6 Billion.

Events Industry Market: Overview

According to CMI industry experts, the events industry encompasses the planning, organizing, and execution of events, from personal gatherings like weddings to public events.

The market’s growth is attributable to the growing number of corporate events, the rise of experiential marketing, technological advancements and virtual events, increasing disposable income and social events, the growing focus on sustainable events, and the increasing popularity of sports and music concerts, among other factors.

However, the high operational cost and resource constraints are expected to hamper the events industry market over the forecast period.

Events Industry Market: Growth Factors and Dynamics

Increasing popularity of events in education

The sector is expected to see an increase in the popularity of educational events. The events sector includes many public meetings that serve various corporate purposes and celebrate accomplishments. These events cater to various audiences, including corporations, public institutions, non-governmental organizations (NGOs), and individuals.

Entertainment is an important aspect of events, giving both fun and relaxation. Events also promote community concerns and societal needs. Common event kinds include conferences, exhibits, corporate events, seminars, promotions, and fundraising campaigns.

They provide opportunities for hands-on learning, discussions, and encounters. Conferences, symposiums, congresses, and conventions provide knowledge sharing and networking opportunities. Incentive group events and marketing events are tailored to specific corporate objectives.

Rise of experiential marketing

Experiential marketing is based on active engagement, in which attendees interact directly with a brand via activities, demonstrations, or immersive experiences. This technique allows customers to interact with the company directly, encouraging loyalty and generating powerful word-of-mouth marketing.

Examples include interactive displays, product presentations, and photo opportunities suitable for social media. In addition, social media has amplified the impact of experiential marketing, allowing attendees to share their experiences widely, thus enhancing brand visibility beyond the event.

Emergence of open-source virtual events

The emerging threat of open-source virtual events solutions is a major obstacle to market growth. The market serves many public meetings, including corporate goals, success celebrations, and entertainment demands.

These events include conferences, exhibits, corporate events, seminars, promotions, fundraising activities, sporting events, festivals, trade shows, and various courses and training programs. These events cater to corporate companies, public bodies, non-governmental organizations (NGOs), and various societal demands. Open-source solutions have emerged as a major player in the virtual events industry.

These freely available platforms provide users with a hands-on learning environment that encourages conversations, exchanges, and knowledge exchange. OpenSim, VirtualBox, and the Xen Project are popular open-source virtual event solutions that are affordable to individual users and small businesses.

Report Scope

Feature of the ReportDetails
Market Size in 2024USD 1022.4 Billion
Projected Market Size in 2033USD 3274.6 Billion
Market Size in 2023USD 923 Billion
CAGR Growth Rate13.5% CAGR
Base Year2023
Forecast Period2024-2033
Key SegmentBy Type, Revenue Source, Organizer, Age Group and Region
Report CoverageRevenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional ScopeNorth America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying OptionsRequest tailored purchasing options to fulfil your research requirements.

Events Industry Market: New Launches and Acquisitions

  • In June 2023, Live Nation implemented a fresh, all-inclusive pricing approach for concerts at various venues and festivals across the United States.

List of the prominent players in the Events Industry Market:

  • Access Destination Services
  • ATPI Ltd.
  • Anschutz Entertainment Group
  • BCD Group (BCD Meetings & Events)
  • Cvent Inc.
  • Capita Plc.
  • CL Events
  • DRPG Group
  • Entertaining Asia
  • Eventbrite
  • Event Farm
  • Freeman
  • GL Events
  • Informa PLC
  • Live Nation Entertainment
  • Others

Global Events Industry Market 2024–2033 (By Billion)

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The Events Industry Market is segmented as follows:

By Type

  • Music Concerts
  • Festivals
  • Sports
  • Exhibitions & Conferences
  • Corporate Events & Seminar
  • Others

By Revenue Source

  • Ticket Sale
  • Sponsorship
  • Others

By Organizer

  • Corporate
  • Sports
  • Education
  • Entertainment
  • Others

By Age Group

  • Below 20 years
  • 21–40 years
  • Above 40 years

Regional Coverage:

North America

  • U.S.
  • Canada
  • Mexico
  • Rest of North America

Europe

  • Germany
  • France
  • U.K.
  • Russia
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Taiwan
  • Rest of Asia Pacific

The Middle East & Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa

Latin America

  • Brazil
  • Argentina
  • Rest of Latin America