Global Event Management Software Market Size Likely to Expand at a CAGR of 11.8% By 2033

As per the current market research conducted by the CMI Team, the global Event Management Software Market size is expected to record a CAGR of 11.8% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 8,070.3 Million. By 2033, the valuation is anticipated to reach USD 22,022.4 Million.

Event Management Software Market: Growth Factors and Dynamics

• Digital Transformation: The event management software market is propelled by the widespread adoption of digital tools and platforms, enabling organizers to efficiently plan, promote, and execute events in a digital ecosystem.

• Rising Demand for Automation: Automation of event logistics, attendee registration processes, and marketing campaigns reduces manual workload, enhances operational efficiency, and appeals to organizers seeking streamlined event management solutions.

• Enhanced Customer Experience: Modern software solutions offer personalized event experiences, real-time updates, and mobile-friendly interfaces, significantly improving attendee engagement and satisfaction. This focus on enhancing the attendee experience drives demand among organizers aiming to deliver memorable events.

• Analytics and Insights: Advanced analytics tools provide deep insights into attendee behavior, event performance metrics, and return on investment (ROI), empowering organizers to make data-driven decisions and optimize future event strategies for better outcomes.

• Global Connectivity: Cloud-based event management platforms facilitate seamless collaboration among dispersed event teams and stakeholders worldwide. These platforms enable real-time access, updates, and scalability across different geographical locations, catering to global event management needs efficiently.

• Integration with IoT and AI: Incorporation of Internet of Things (IoT) devices and Artificial Intelligence (AI) capabilities enhances event management capabilities. Features such as smart venue management, attendee tracking, and personalized recommendations based on data insights attract tech-savvy organizers looking for innovative and efficient event solutions.

• Digital Transformation: The event management software market benefits from the widespread adoption of digital tools and platforms, enabling organizers to efficiently plan, promote, and execute events within a fully integrated digital ecosystem. This transformation not only enhances operational efficiency but also expands the scope for creative event experiences and personalized interactions, meeting the evolving expectations of both organizers and attendees alike.

Event Management Software Market: Partnership and Acquisitions

• In 2024, Zoom and Swoogo have partnered to integrate Zoom Events’ virtual platform with Swoogo’s in-person event management technology. This collaboration aims to streamline hybrid events, enhancing engagement and enabling event organizers to effectively connect with larger and more diverse audiences across virtual and physical settings.

• In 2023, Whova expanded its event registration system to 39 countries, adding 16 new countries. This initiative aims to enhance global accessibility and expand its customer base worldwide, bolstering Whova’s capabilities to serve diverse international event management needs effectively.

• In 2022, Cvent, Inc. acquired Blackstone for USD 4.6 billion, leveraging Blackstone’s expertise in hospitality and events to enhance its offerings. The acquisition aims to drive business expansion and introduce innovative solutions to strengthen Cvent’s position in the events and meetings industry.

Report Scope

Event Management Software Market: COVID-19 Analysis

The COVID-19 pandemic has significantly impacted the Event Management Software Market, with the industry experiencing both positive and negative effects. Here are some of the key impacts:

• Decreased Demand: The pandemic caused widespread cancellations and postponements of physical events, significantly reducing the immediate demand for event management software designed for in-person gatherings.

• Shift to Virtual Events: The rapid adoption of virtual events surged during COVID-19, prompting a shift towards event management software that supports online event planning, live streaming, virtual networking, and attendee engagement in a digital environment.

• Adaptation to Hybrid Events: Software developers are enhancing platforms to seamlessly support hybrid events, integrating features for both virtual participation and in-person experiences to meet evolving event preferences.

• Focus on Health and Safety: Integration of health and safety features within event management software, such as capacity management tools, contactless check-ins, and health screening protocols, to reassure organizers and attendees alike.

• Enhanced Virtual Experience: Continued innovation in virtual event capabilities, including advanced virtual networking tools, interactive session formats, and virtual exhibition spaces, to replicate and enhance the engaging aspects of traditional in-person events.

• Data-driven Insights: Utilization of sophisticated analytics and reporting functionalities to provide organizers with actionable insights into attendee behavior, event performance metrics, and return on investment, enabling data-driven decision-making and event optimization.

• Resilient Infrastructure: Strengthening of cloud-based infrastructure and scalability to accommodate varying event sizes and requirements, ensuring reliable performance and flexibility for hosting virtual, hybrid, and potentially larger-scale physical events post-pandemic.

• Sustainability Initiatives: Embracing sustainability practices within event management software development, such as reducing carbon footprints through virtual options, promoting eco-friendly event planning solutions, and supporting green initiatives among event organizers and participants.

In conclusion, the COVID-19 pandemic has had a mixed impact on the Event Management Software Market, with some challenges and opportunities arising from the pandemic.

List of the prominent players in the Event Management Software Market:

• Cvent Inc.
• Eventbrite Inc.
• Aventri Inc.
• Bizzabo Ltd.
• EventMobi
• Splash
• Whova
• Attendify
• Hubilo
• Hopin
• Zoom Video Communications Inc. (Zoom Events)
• GoTo (LogMeIn Inc.) (GoToWebinar GoToMeeting)
• XING Events (XING SE)
• RegFox by Webconnex
• Planning Pod
• Others

The Event Management Software Market is segmented as follows:

By Component

• Software
  • Event Planning
  • Event Marketing
  • Venue & Ticket Management
  • Analytics and Reporting
  • Others
• Services
  • Professional Services
  • Consulting
  • Deployment & Integration
  • Support & Maintenance
  • Managed Services
  • Others

By Deployment

• Cloud-based
• On-premises

By Enterprise Size

• Small and Medium-sized Enterprise
• Large Enterprise

By Application

• Event Organizers & Planners
• Corporate
• Government
• Education
• Others

Regional Coverage:

North America

• U.S.
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Russia
• Italy
• Spain
• Netherlands
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• Taiwan
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America