Europe Dietary Supplements Market Size Likely to Grow at a CAGR of 5.8% By 2033

As per the current market research conducted by the CMI Team, the global Europe Dietary Supplements Market size is expected to record a CAGR of 5.8% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 60.4 Billion. By 2033, the valuation is anticipated to reach USD 144.7 Billion.

Europe Dietary Supplements Market: Growth Factors and Dynamics

• Aging Population: Europe has a significant and growing aging population, particularly in countries like Germany, Italy, and France. Older adults are more likely to use dietary supplements to manage age-related health issues such as joint health, bone density, cognitive function, and general well-being, driving demand for various supplements.

• Increasing Health Awareness: There is a rising trend of health consciousness among European consumers. People are becoming more aware of the benefits of a balanced diet and the role of dietary supplements in filling nutritional gaps. This awareness is fueled by government health campaigns, media coverage, and the proliferation of health and wellness influencers.

• Regulatory Environment: The regulatory framework in Europe, governed by bodies like the European Food Safety Authority (EFSA), ensures high standards for supplement safety and efficacy. While this can increase the cost and time to market for new products, it also boosts consumer confidence in the safety and quality of dietary supplements available in the market.

• Shift Toward Preventive Healthcare: There is a growing preference for preventive healthcare over curative solutions. Consumers are increasingly seeking dietary supplements that can prevent chronic diseases and maintain long-term health. This shift is driving demand for supplements that support immune health, cardiovascular health, and overall wellness.

• Innovation and Product Development: The European market is witnessing significant innovation in dietary supplements. Companies are investing in research and development to create new formulations, delivery forms (such as gummies and effervescent tablets), and targeted health solutions. Plant-based and organic supplements are also gaining popularity, reflecting broader consumer trends toward natural and sustainable products.

• Digital and E-commerce Growth: The rise of digital platforms and e-commerce is significantly impacting the dietary supplements market in Europe. Online retail offers consumers a convenient way to purchase a wide range of products, access detailed product information, and read customer reviews. The growth of e-commerce platforms has made dietary supplements more accessible, contributing to increased sales.

• Impact of COVID-19 Pandemic: The COVID-19 pandemic has had a profound impact on the dietary supplements market in Europe. The health crisis heightened consumer focus on immune health, leading to a surge in demand for supplements like vitamins C and D, zinc, and probiotics, which are believed to support immune function.

Europe Dietary Supplements Market: Partnership and Acquisitions

• In 2023, Arla Foods Ingredients unveiled a solution to boost protein content in juice-style oral nutritional supplements, enhancing convenience and palatability. Available in flavors such as orange, mango, and strawberry, these supplements cater to consumer preferences for easy-to-consume nutritional options.

• In 2023, Ayana Bio unveiled plant cell-derived health and wellness ingredients, lemon balm and echinacea, addressing challenges like adulteration, contamination, and inconsistent quality in traditional agriculture. This innovation ensures a stable supply and higher concentration of active metabolites for enhanced product efficacy.

• In 2022, The company launched Imaglow, a new product line designed with therapeutic doses to enhance skin, nail, and hair health. These products feature ingredients that promote collagen absorption and offer heightened antioxidant defense for comprehensive skincare benefits.

Report Scope

Europe Dietary Supplements Market: COVID-19 Analysis

The COVID-19 pandemic has significantly impacted the Europe Dietary Supplements Market, with the industry experiencing both positive and negative effects. Here are some of the key impacts:

• Increased Demand for Immune-Boosting Supplements: The pandemic led to a significant surge in demand for supplements believed to support immune health. Products containing vitamins C and D, zinc, and probiotics saw a notable increase in sales as consumers sought ways to enhance their immunity and protect themselves against COVID-19.

• Supply Chain Disruptions: COVID-19 caused disruptions in global supply chains, affecting the availability of raw materials and finished products. Lockdowns, transportation restrictions, and manufacturing slowdowns led to delays and shortages in the dietary supplements market. This challenged manufacturers and retailers to maintain adequate stock levels and meet the heightened demand.

• Enhanced Digital and E-commerce Strategies: Post-pandemic, many dietary supplement companies have strengthened their online presence and e-commerce capabilities. Investment in robust digital marketing strategies, user-friendly websites, and partnerships with online retailers have helped companies reach a broader customer base and recover from the initial market disruptions.

• Diversification of Supply Chains: To mitigate future risks, companies have diversified their supply chains by sourcing raw materials from multiple suppliers and regions. This strategic move has improved resilience against potential disruptions, ensuring a steadier supply of products to the market.

• Innovation and Product Development: The recovery phase has seen increased innovation in product formulations and delivery methods. Companies are focusing on developing new products that address specific health concerns, such as mental health, digestive health, and overall wellness. Innovative delivery forms, like gummies and effervescent tablets, have also gained popularity, attracting a wider consumer base.

• Consumer Education and Trust Building: Brands have intensified efforts to educate consumers about the benefits and safety of dietary supplements. Transparent communication about product ingredients, sourcing, and efficacy has helped build trust and loyalty among consumers. This, in turn, has supported market recovery by reassuring consumers about the quality and reliability of their supplements.

• Expansion of Health and Wellness Focus: The pandemic has permanently shifted consumer focus towards holistic health and wellness. Companies are expanding their product portfolios to include supplements that cater to a range of health needs, from stress relief and sleep support to weight management and beauty. This broader focus on overall wellness is driving sustained demand and contributing to the market’s recovery.

In conclusion, the COVID-19 pandemic has had a mixed impact on the Europe Dietary Supplements Market, with some challenges and opportunities arising from the pandemic.

List of the prominent players in the Europe Dietary Supplements Market:

• Bayer AG
• Pfizer Inc.
• Abbott Laboratories
• GlaxoSmithKline plc
• Sanofi S.A.
• Nestlé S.A.
• Koninklijke DSM N.V.
• Haleon
• Reckitt Benckiser Group plc
• Herbalife Nutrition Ltd.
• Amway Corporation
• The Nature’s Bounty Co.
• Glanbia PLC
• BASF SE
• Lonza Group AG
• Others

The Europe Dietary Supplements Market is segmented as follows:

By Ingredient

• Vitamins
• Botanicals
• Minerals
• Protein & Amino Acids
• Fibers & Specialty Carbohydrates
• Omega Fatty Acids
• Probiotics
• Prebiotics & Postbiotics
• Others

By Form

• Tablets
• Capsules
• Soft gels
• Powders
• Gummies
• Liquids
• Others

By Type

• Gluten-Free
• Non-GMO
• Organic
• Natural
• Vegan
• Others

By Application

• Energy & Weight Management
• General Health
• Bone & Joint Health
• Gastrointestinal Health
• Immunity
• Cardiac Health
• Diabetes
• Anti-cancer
• Lungs Detox/Cleanse
• Skin/ Hair/ Nails
• Sexual Health
• Brain/Mental Health
• Insomnia
• Menopause
• Anti-aging
• Prenatal Health
• Others

By End User

• Infants
• Children
• Adults
• Pregnant Women
• Geriatric
• Others

By Distribution Channel

• Online
• Offline

Regional Coverage:

Europe

• Germany
• France
• U.K.
• Russia
• Italy
• Spain
• Netherlands
• Rest of Europe