Global Car Air Freshener Market size was valued at USD 15.1 Billion in 2025. CMI estimates the market will reach USD 18.4 Billion by 2034, exhibiting a CAGR of 2.19% from 2025-2034.
Car Air Freshener Market: Growth Factors and Dynamics
- Sales of automotive air fresheners are expected to increase over the next ten years due to consumers’ shifting lifestyles and growing need for indoor air quality. The need for air care solutions that can be used in cars is predicted to rise as pollution levels rise.
- Aside from that, the global market would expand due to the strong need for sustainable and environmentally friendly air products that contain odor eliminators, neutralizing odors, and aromatic components.
- During the evaluation period, it is expected that demand for automotive air fresheners in the form of gels and cans will increase. The primary reason for growth is that gels and cans have a more consistent aroma and last longer than paper or sprays. For example, the handcrafted fragrance company EKAM debuted a new line of air fresheners in November 2022, including scented sachets, room sprays, and automobile sprays.
- The company hopes to address specific issues and problems with its new fresheners. Therefore, it is anticipated that major corporations’ launch of cutting-edge car air fresheners will increase sales worldwide.
- Similarly, the most recent Febreze CARstrology Collection was introduced by the American household odor removal firm Febreze in May 2022. It comes with twelve automobile scents that are ideal for matching each sign of the zodiac. By eschewing the new car smell, the company hopes to assist customers in matching the scent of their vehicle with their individuality.
- The brand partnered with famous astrologer, broadcaster, best-selling author, and columillionist Aliza Kelly to introduce its latest collection. Kelly considered the requirements and preferences of each astrological sign while examining the dozens of available car fresheners. It is anticipated that such novel ideas presented by well-known businesses will increase market sales.
Car Air Freshener Market: Dynamics
The market expansion for automotive air fresheners is being significantly fueled by customers’ shifting lifestyles and growing need for indoor air quality. The demand for automotive air fresheners is rising because of the rising air pollution levels and the associated need for air care products that may be used in cars.
The market is also expanding due to the public’s increasing desire for eco-friendly and sustainable products, odor-neutralizing agents, and aromatic chemicals. The industry offers various sanitation and hygiene goods intended to improve indoor air quality and create a pleasing atmosphere.
Aerosol sprays, plug-in devices, gels, room air fresheners, and other alternatives, including incense, dhoops, and candles, are among the many kinds of air care items available in this industry. Indoor areas such as kitchens, dining rooms, and living rooms are becoming crucial places to employ air fresheners.
With a wide variety of aromas to fit personal tastes, the fragrance business contributes significantly to meeting the rising demand for these goods. Ambience and aesthetics are becoming increasingly crucial considerations when choosing air fresheners. Customers want items that improve the overall aesthetics of their indoor areas in addition to getting rid of odours. Plug-in devices and aerosol sprays offer a practical way to keep indoor air fresh and comfortable.
Report Scope
| Feature of the Report | Details |
| Market Size in 2025 | USD 15.1 Billion |
| Projected Market Size in 2034 | USD 18.4 Billion |
| Market Size in 2024 | USD 14.7 Billion |
| CAGR Growth Rate | 2.19% CAGR |
| Base Year | 2024 |
| Forecast Period | 2025-2034 |
| Key Segment | By Product Type, Application, Distribution Channel and Region |
| Report Coverage | Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends |
| Regional Scope | North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America |
| Buying Options | Request tailored purchasing options to fulfil your research requirements. |
Car Air Freshener Market: COVID-19’s Effect
The COVID-19 pandemic adversely impacted the market expansion for automotive air fresheners. The demand for automotive air fresheners has decreased due to the COVID-19 pandemic. This is mainly because non-essential car transportation is limited. Additionally, when the work from home policy spread worldwide, fewer people commuted by car, which impacted the market for automobile air fresheners.
List of the prominent players in the Car Air Freshener Market:
- Kobayashi Pharmaceutical Co. Ltd.
- Henkel Adhesives Technologies India Private Limited
- SC Johnson
- Farcent Enterprise Co. Ltd
- Scott’s Liquid Gold-Inc
- Energizer Brands
- T. CORPORATION
- Church & Dwight Co. Inc.
- Procter & Gamble
- LIBY Group co ltd
- Amway Corp
- Reckitt Benckiser Group plc
- ADA ELECTROTECH (XIAMEN) CO. LTD
- Air Delights Inc.
- Julius Sämann Ltd
- Godrej Consumer Products Limited
- Marcus International
- Beaumont Products Inc.
- Dabur
- Others
The Car Air Freshener Market is segmented as follows:
By Product Type
- Sprays/Aerosols
- Electric Air Fresheners
- Gel Air Fresheners
- Candle Air Fresheners
- Others
By Application
- Residential
- Corporate
- Cars
- Others
By Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialty Stores
- Pharmacies
- Others
Regional Coverage:
North America
- U.S.
- Canada
- Mexico
- Rest of North America
Europe
- Germany
- France
- U.K.
- Russia
- Italy
- Spain
- Netherlands
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- New Zealand
- Australia
- South Korea
- Taiwan
- Rest of Asia Pacific
The Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of the Middle East & Africa
Latin America
- Brazil
- Argentina
- Rest of Latin America