Australia Online Sports Betting Market Size Likely to Reach at a CAGR of 11.2% By 2033

As per the current market research conducted by the CMI Team, the Australia Online Sports Betting Market size is expected to record a CAGR of 11.2% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 917.5 Million. By 2033, the valuation is anticipated to reach USD 2,385.4 Million.

Australia Online Sports Betting Market: Growth Factors and Dynamics

• Regulatory Environment: The legalization and regulation of online sports betting in Australia have significantly contributed to market growth, providing a legal framework for operators and boosting consumer confidence in online betting platforms.

• Technological Advancements: Rapid advancements in technology, including mobile betting apps and live streaming capabilities, have enhanced the accessibility and convenience of online sports betting, attracting a larger customer base and driving market expansion.

• Changing Consumer Preferences: Shifts in consumer preferences towards online and mobile betting platforms, driven by convenience, ease of use, and a wider range of betting options, have fueled the growth of the online sports betting market in Australia.

• Strategic Partnerships: Collaborations between online betting operators and sporting organizations, leagues, and media companies have facilitated marketing efforts, expanded market reach, and increased engagement with sports fans, driving growth in the online sports betting sector.

• Promotional Activities: Intense competition among online betting operators has led to aggressive marketing and promotional activities, including sign-up bonuses, loyalty programs, and promotional offers, attracting new customers and fostering customer loyalty in the Australian online sports betting market.

• Global Sporting Events: The popularity of global sporting events such as the Olympics, FIFA World Cup, and major league tournaments drives increased betting activity, providing opportunities for online betting operators to capitalize on heightened interest and drive revenue growth in the Australian market.

• Increased Sports Coverage: The expansion of sports coverage through television, streaming services, and online platforms has led to greater exposure to a wide variety of sports events, driving interest in sports betting and contributing to the growth of the online sports betting market in Australia.

• Innovative Betting Products: The introduction of innovative betting products such as in-play betting, cash-out options, and virtual sports betting has enhanced the user experience and diversified betting opportunities, attracting new customers and increasing engagement among existing bettors.

• Growing Mobile Penetration: Australia’s high mobile penetration rate and widespread access to high-speed internet have facilitated the growth of mobile sports betting, allowing users to place bets anytime, anywhere, and contributing significantly to the overall expansion of the online sports betting market in the country.

Australia Online Sports Betting Market: Partnership and Acquisitions

• In 2022, BetRivers launched its regulated online casino and sportsbook in Ontario, Canada. The platform is live on BetRivers.ca and the BetRivers mobile applications, allowing eligible players aged 19 and older across the province to sign up and engage in online wagering.

• In 2021, BetRivers signed an exclusive partnership with the Field of 68 Media Network, expanding into college football with the Field of 12. The collaboration involves five weekly podcasts featuring former college football stars, covering Power Five conferences, and a live Saturday night broadcast reacting to the day’s biggest games and stories.

Report Scope

Australia Online Sports Betting Market: COVID-19 Analysis

The COVID-19 pandemic has significantly impacted the Australia Online Sports Betting Market, with the industry experiencing both positive and negative effects. Here are some of the key impacts:

• Disruption of Sporting Events: The cancellation or postponement of major sporting events worldwide, including the Australian Football League (AFL) and National Rugby League (NRL), led to a significant reduction in betting opportunities, impacting the revenue of online sports betting operators.

• Shift in Consumer Behavior: During lockdowns and restrictions, with limited access to traditional entertainment options like live sports events, some consumers turned to online sports betting as a form of entertainment, resulting in a temporary increase in online betting activity.

• Return of Sporting Events: As sporting events gradually resumed with eased restrictions, the return of popular leagues and tournaments provided a boost to the online sports betting market, offering a wider range of betting options and attracting bettors back to the platforms.

• Promotional Offers and Incentives: Online betting operators rolled out targeted promotional offers, bonuses, and incentives to attract customers and re-engage existing bettors, driving increased betting activity and boosting revenue in the post-COVID recovery period.

• Emphasis on Digital Marketing: Increased focus on digital marketing strategies, including social media campaigns and targeted online advertisements, helped online sports betting operators reach and engage with a broader audience, contributing to the recovery of the market.

• Diversification of Betting Options: Online sports betting platforms diversified their offerings by introducing new betting markets, virtual sports events, and innovative betting products to cater to changing consumer preferences and provide a wider range of options for bettors.

• Enhanced User Experience: Investments in technology and user experience improvements, such as mobile betting apps, live streaming capabilities, and user-friendly interfaces, enhanced the overall betting experience, encouraging customer retention and driving growth in the Australia online sports betting market.

In conclusion, the COVID-19 pandemic has had a mixed impact on the Australia Online Sports Betting Market, with some challenges and opportunities arising from the pandemic.

List of the prominent players in the Australia Online Sports Betting Market:

• Tabcorp Holdings Limited
• Sportsbet Pty Ltd
• Ladbrokes Australia Pty Ltd
• BetEasy Pty Ltd (now merged with Sportsbet)
• Bet365 Group Limited
• Unibet Group plc
• Neds International Pty Ltd
• PlayUp Interactive Pty Ltd
• PointsBet Holdings Limited
• Palmerbet Pty Ltd
• BlueBet Holdings Pty Ltd
• Betfair Pty Limited
• DraftKings Inc.
• Betfred Group Limited
• BetMakers Technology Group Ltd
• Others

The Australia Online Sports Betting Market is segmented as follows:

By Type

• Line-In-Play
• Fixed Old Betting
• Daily Fantasy Sports
• E-Sports
• Sports Exchange
• Spread Betting
• Others

By Sports Type

• Football
• Cricket
• Tennis
• Baseball
• Volleyball
• Basketball
• Hockey
• Horse Riding
• Boxing
• Golf
• Racing
• Others

By Leagues

• Cricket
• MLB
• NBA
• NFL
• NHL
• LOL