Market Size and Growth
As per the Air Fryer Market size analysis conducted by the CMI Team, the global Air Fryer Market is expected to record a CAGR of 7.5% from 2025 to 2034. In 2025, the market size is projected to reach a valuation of USD 1.4 Billion. By 2034, the valuation is anticipated to reach USD 2.5 Billion.
Overview
According to industry experts, the Air Fryer as more and more popular as more consumers are finding oil-free and healthier cooking options that are in line with busy modern lifestyles. Its use is spreading across the globe as a result of the increasing demand to have energy-saving, small, and versatile kitchen tools. The growing health consciousness, urbanization, and smart home ecosystem lifestyles are boosting the demand for air fryers in both home and commercial contexts.
The manufacturers are adding IoT connectivity, digital touch interfaces, and AI-driven temperature control to make the process more convenient and more precise in cooking. Market growth is also being fuelled by sustainability efforts, product innovation, and increasing retail channels online; however, issues of price sensitivity, product saturation, and counterfeits continue to exist.
Key Trends & Drivers
- Increased Health and Wellness Consciousness: The increased consumer interest in obesity, cholesterol, and cardiovascular diseases is driving consumers to healthier cooking alternatives. The air fryer provides low fat versions of deep-fried foods and has the same flavor but uses less oil—as much as 80 percent. The wellness lifestyle change is still enhancing the adoption of these lifestyles both at home and in institutions around the world.
- Technological Innovations and Intelligent Interconnectedness: To attract tech-oriented consumers, manufacturers are introducing smart technologies, including AI-controlled cooking programs, Bluetooth/Wi-Fi connectivity, voice assistants, etc. These technologies enable users to remotely control the cooking process and guarantee uniformity in the results, which makes the user experience more productive and builds brand differentiation in an already competitive appliance market.
- Growth in E-Commerce and Availability of Products: The online retailing and distribution through omnichannel are making consumers worldwide more available to air fryers. The e-commerce sites offer competitive prices, product reviews, and variety, which have led to the high rate of market penetration in the emerging economies. The level of consumer reach and product adoption is further boosted by seasonal sales campaigns and digital marketing.
Report Scope
| Feature of the Report | Details |
| Market Size in 2025 | USD 1.4 Billion |
| Projected Market Size in 2034 | USD 2.5 Billion |
| Market Size in 2024 | USD 1.35 Billion |
| CAGR Growth Rate | 7.5% CAGR |
| Base Year | 2024 |
| Forecast Period | 2025-2034 |
| Key Segment | By Device, Capacity, Application, Distribution Channel and Region |
| Report Coverage | Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends |
| Regional Scope | North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America |
| Buying Options | Request tailored purchasing options to fulfil your requirements for research. |
SWOT Analysis
- Strengths: Air fryers are associated with healthy lifestyles due to low-oil cooking and convenience. They are suitable in the contemporary homes due to their miniature size, reduced cooking duration, and a wide range of food variety that they can prepare. This is achieved through continuous product innovation coupled with intelligent and energy saving designs that increase usability and expand consumer appeal within the income groups.
- Weaknesses: Some advanced air fryers that are of high quality may be costly and may be adopted only by price-sensitive consumers. Inadequate cooking capacity of the smaller models and uneven performance of the cheaper models could be a concern to consumer satisfaction. Moreover, this may cause disproportionate quality of the product in foreign markets due to the brand fragmentation and nonexistent standardization of the product.
- Opportunities: There is huge potential for market expansion due to increasing disposable incomes, the emergence of middle-class segments, and the rise in popularity of home cooking. New growth opportunities can be realised through integration with smart kitchen ecologies, voice activated versions, and sustainable materials. Asia-Pacific, Latin America, and the Middle East are emerging economies that have a high potential of untapped markets.
- Threat: The high level of competition and imitation of the products is a significant threat to the old brands. In developed markets, the market may be saturated and the prices of raw materials may fluctuate hence affecting the profitability. Additionally, the high product life cycle and changing consumer demands for multifunctional appliances can pose a threat to long term brand loyalty and differentiation.
List of the prominent players in the Air Fryer Market:
- Koninklijke Philips N.V.
- SharkNinja Operating LLC
- Instant Brands Inc.
- COSORI (Arovast Corp.)
- Groupe SEB
- Breville Group Ltd.
- Midea Group Co. Ltd.
- Newell Brands Inc.
- De’Longhi Group S.p.A.
- Cuisinart (Conair Corp.)
- BLACK+DECKER Inc.
- GoWISE USA
- Havells India Ltd.
- TTK Prestige Ltd.
- NuWave LLC
- Conair Corporation
- Bajaj Electricals Ltd.
- Joyoung Co. Ltd.
- Xiaomi Corporation
- Inalsa Home Appliances
- Others
The Air Fryer Market is segmented as follows:
By Device
- Manual
- Automatic
By Capacity
- Up to 4 Liters
- 4 Liters to 6 Liters
- 6 Liters to 8 Liters
- Above 8 Liters
By Application
- Residential
- Commercial
By Distribution Channel
- Online
- Offline
Regional Coverage:
North America
- U.S.
- Canada
- Mexico
- Rest of North America
Europe
- Germany
- France
- U.K.
- Russia
- Italy
- Spain
- Netherlands
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- New Zealand
- Australia
- South Korea
- Taiwan
- Rest of Asia Pacific
The Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of the Middle East & Africa
Latin America
- Brazil
- Argentina
- Rest of Latin America